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AGRIFLOR 2018: smaller growers explore direct market

While visiting the AGRIFLOR this year, two things will immediately strike one’s attention: the ‘new faces’, and the broad assortment of flowers.

Ecuador is known for its rose production, but there are many more flowers grown, and a large variety is displayed at the AGRIFLOR by these ‘new faces’.

Actually these faces aren’t that new. They’ve been in the business for many years, and as many are smaller sized growers, they used to sell through brokers. So, for many buyers, not the product, but only the face behind this product is new. Now, these smaller growers are eager to explore the market of direct trade.

This year, AGRIFLOR offers these growers the opportunity to explore the market, and many took the opportunity. At the show, over 70 smaller sized growers are exhibiting for the first time. “It not only enables us to get better prices for our products, while staying under the price level of many other products, it also offers us the opportunity to understand the needs of our clients”, says one of the exhibiting growers.

The show is attracting buyers from all over the world. High interest is perceived from the Russian buyers. It is said that the lower prices for products directly from the farms is catching their interest.

But there is also high interest from US buyers in doing business with these smaller growers. These buyers indicate that they can do better business with the smaller growers, with more room for negotiation.

Next to these small first-time exhibiting growers, larger dyed in the wool exhibiting growers are present, as well as other large suppliers, cargo agencies and breeders. In total 132 companies are exhibiting at the AGRIFLOR .

Source: FloralDaily.com

 

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