Latest News


The genetic challenge of Viking Roses

“Why the name ‘Viking Roses’? people repeatedly ask me. Well, we come in with our sailing ships, beards, helmets, and swords and then take home all the pretty women… No, I’m kidding,” John Pouw continues, “our varieties are tough on the outside, but warm-hearted on the inside.”

When John teamed up with the Danish breeders Rosa and Harley Eskelund, very successful in pot and garden roses (with the brands ‘Forever’, ‘Infinity’, ‘Plant’n’Relax’), he found a 10-year-inventory of potential cut roses, waiting for further testing. In her breeding Rosa had developed her own genetic pool, without a drop of cut rose blood. He set up trials with commercial growers in The Netherlands, Kenya and Ecuador inside greenhouses and open air in Denmark and The Netherlands. Results: great colors and nostalgic shapes, good vase life, amazing disease resistance (hence the name ‘Viking Roses’), but loss of length at higher altitudes. Three varieties came out of this first generation: Firecracker®, Rosa Loves Me® Just a Little Bit More, Rosa Loves Me® Two Times and Rosa Loves Me® Inger

Rosa then set herself the challenge to maintaining the colors, shapes and resistance, but add stem length. Result: Rosa Loves Me® with Fatal Attraction and Rosa Loves Me® I Am Grateful are now also available for florists and Rosa Loves Me® with Champagne Delight and Rosa Loves Me® Yes, I Do are presently introduced.

Covid proved instrumental: Rosa couldn’t travel and spent her days in the breeding and selection house and now a third generation of stunning Vikings start their pre-commercial phase with producers in Africa and Latin America. Time for Rosa to slow down or even retire? “No way”, she reacts, showing her Sicilian roots in her eyes, “For years I have been sailing on a new crusade: fragrance and vase life. Roses must be colorful, resistant, last for two weeks, and have scent!” For a Viking, there is no mission impossible.

More info: Roses Forever / Viking Roses Folder IFTF 2022

Source: Roses Forever / Viking Roses. Stand: B2.24





More news




Wednesday Nov. 9, 2022
10:00 hrs. - 18:00 hrs.
Thursday Nov. 10, 2022
10:00 hrs. - 18:00 hrs.
Friday Nov. 11, 2022
10:00 hrs. - 17:00 hrs.

Expo Greater Amsterdam (formerly Expo Haarlemmermeer)
Stelling 1
2141 SB Vijfhuizen
Phone: +31-23-5660140

HPP Worldwide
P.O. Box 625
1000 AP Amsterdam
Mrs. Patricia Peláez
Phone: +31-20-6622482

© 2022 HPP Exhibitions, All rights reserved.