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Floriforum 2019: Top 5 reasons to attend!

Union Fleurs, the International Flower Trade Association, is all geared up to welcome participants from across the international floriculture supply-chain for the second edition of Floriforum on Tuesday 5 November (14h-17h) in the IFTF Auditorium in Vijfhuizen. Not yet registered? Hurry up!


  1. Share stimulating views with forward-thinking industry peers and thought-provoking speakers in an interactive format
  2. Get inspired and challenged by fresh perspectives on ‘Customers dynamics” and on the very last segment of the supply-chain that matters so much
  3. It is not a conference where you just sit and listen – expect interactions with the speakers and the audience and feel free to get your points across by catching the box!
  4. It is not for marketers only! We will explore the topic of customers from various angles and discuss how the global flowers & plants supply-chain can adapt and embrace all kinds of developments in this area
  5. Be there or be square!

So: will you join the conversation on “Customer Dynamics” on 5 November?

Among those already registered to Floriforum: top management of Dutch Flower Group, Flamingo Horticulture, Royal FloraHolland, Danziger, Dümmen Orange, Meilland, Intergreen, Adomex, Decofresh Roses, Nini Flowers, Kariki Group, Marginpar, Van Dijk Flora, Matina Flowers, Green Partners, Benchmark Growers, Wildfire Flowers and many others from various segments of the industry

Don’t miss out! Register now to Floriforum and join the conversation on “Customer Dynamics” on 5 November!

PROGRAMME(Download the Programme in PDF)

14.00-14.05 Welcome
by Richard Fox, Union Fleurs President

14.05-14.45 Keynote: What makes customers tick?
Martin de Munnik, Co-founder and CCO Neurensics

14.45-14.55 Getting flowers & plants at the top of European consumers’ minds
Dennis van der Lubbe, Managing Director Flower Council of Holland

14.55-15.20 Networking coffee break

15.20-16.00 Customer Driven Innovation : Redefining flower sales in the digital age
Phill Burton, COO Bloom & Wild

16.00-16.55 Panel Discussion: “Customer Dynamics” Confirmed panellists so far:
›› Kate Penn, CEO Society of American Florists
›› Dennis van der Lubbe, Managing Director Flower Council of Holland

16.55-17.00 Conclusions & closing

17.00-18.00 Drinks & Networking

Floriforum 2019 is organised by Union Fleurs, the International Flower Trade Association, and sponsored by HPP Exhibitions. More details on the programme and full speakers’ line-up will follow in the coming weeks. In the meantime, check out the dedicated website regularly for updates.

DATE: Tuesday 5 November 2019 | TIME: 14h to 17h CET | VENUE: IFTF Auditorium in Expo Haarlemmermeer, 2151 SB Vijfhuizen, the Netherlands.


  • Floriforum is exclusively addressed to decision-makers from companies and organisations active in the international floriculture supply-chain.
  • A limited total number of seats is available in the Auditorium in Expo Haarlemmermeer.
  • If you qualify, don’t wait too long and book your ticket as early as possible and well ahead of 5 November!


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Wednesday Nov. 6, 2019
10:00 a.m. - 06:00 p.m.
Thursday Nov. 7, 2019
10:00 a.m. - 06:00 p.m.
Friday Nov. 8, 2019
10:00 a.m. - 05:00 p.m.

Expo Haarlemmermeer
Stelling 1
2141 SB Vijfhuizen
Phone: +31-23-5660140

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