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Floriforum 2019: Register and join the conversation on ‘Customer dynamics’!

Do you know how buyers and consumers make their decision? How can the unconscious mind influence commercial relations and purchasing behaviours? And why getting a better grasp on customer dynamics is highly relevant to the floriculture supply-chain?

To find out about this and more, register to Floriforum 2019 and join the conversation on customer dynamics!

Union Fleurs, the International Flower Trade Association, is pleased to announce Martin de Munnik, Co-founder and CCO of Neurensics as the opening Keynote speaker at Floriforum 2019. He will share with the audience his insights on what intrinsically drives customers, derived from the experience and unique knowledge base developed by Neurensics, one of the world’s leading agencies in consumer neuroscience.  “Decisions are governed by a mix of conscious and unconscious processes, rational and emotional factors, as well as innate and learned associations.” : in an unprecedented manner and using the most advanced research on neurosciences and the unconscious brain, Neurensics is able to turn marketing into a science, and opens up the black box of predicting buying behaviours by looking at the brain processes.

Martin Munnik Co-founder and CCO of Neurensics

Setting the scene for an international and interactive forum, a stimulating conversation on the various change and challenges facing the floriculture industry in the area of customers, and how they might impact the global floriculture supply chain, will be introduced through the prism of neuromarketing.

Don’t miss out! Register now to Floriforum and benefit from the preferential early-bird rate running until 31 August!

Floriforum 2019 is organised by Union Fleurs, the International Flower Trade Association, and sponsored by HPP Exhibitions. More details on the programme and full speakers’ line-up will follow in the coming weeks. In the meantime, check out the dedicated website regularly for updates.

DATE: Tuesday 5 November 2019 | TIME: 14h to 17h CET | VENUE: IFTF Auditorium in Expo Haarlemmermeer, 2151 SB Vijfhuizen, the Netherlands.


  • Floriforum is exclusively addressed to decision-makers from companies and organisations active in the international floriculture supply-chain.
  • A limited total number of seats is available in the Auditorium in Expo Haarlemmermeer.
  • If you qualify, don’t wait too long and book your ticket as early as possible and well ahead of 5 November!


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Wednesday Nov. 6, 2019
10:00 a.m. - 06:00 p.m.
Thursday Nov. 7, 2019
10:00 a.m. - 06:00 p.m.
Friday Nov. 8, 2019
10:00 a.m. - 05:00 p.m.

Expo Haarlemmermeer
Stelling 1
2141 SB Vijfhuizen
Phone: +31-23-5660140

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P.O. Box 625
1000 AP Amsterdam
Mrs. Patricia Peláez
Phone: +31-20-6622482

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