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World Floral Expo 2019

The 20th edition of the international cut flower trade show World Floral Expo took off yesterday. So far, the organization is pleased with the attendance. “The day ended with a surprising good number of attending floral buyers.” Visitors from more than 6 US states entered the yearly held trade event that was held in the Dallas Market Center. The majority came from Texas on this opening day, but buyers were also registered from Florida, California, Oklahoma, Utah, Louisiana, Oregon and even Vermont.

It is for the first time that the yearly held trade fair is being held in Texas. A big and rich US state that consumes a lot of flowers. Especially event planners, retailers, supermarkets, wholesalers, but also florists were walking the show during the first day. HPP who organizes the event, has been trying for years to bring US flower buyers together in its show. “The US flower market is a very complicated one and actually nobody has the right answer on how to get the US flower buyer together in one place, as we normally manage to do with our other shows around the world”. “You have flower trade shows and then you have flowers trade shows in the USA”. “I am organizing trade shows in the USA for almost 20 years and still it is an enormous challenge every year, the spokesman of HPP said in a comment”.

Today, on the second day of the three-day show, high attendance is expected again from Texas and outer states. ”If the second day will be as good as it was yesterday, the fair can be considered a success and will the third day be a bonus?”, Dick van Raamsdonk concluded.

Strong Kenyan presence
World Floral Expo is a trade show that offers a platform especially for growers, where they can introduce and present their very best export products to the US flower buyers. In this edition, over 75 exhibitors, mainly flower growers from non US countries, as well as from California, are participating in this edition in Dallas. Interesting this year, there is a strong presence of Kenyan growers. They have been waiting long for the moment that they could enter the enormous US market with Kenyan grown flowers and now, following the recently direct flight between Kenya and the USA, exports of Kenyan flowers to the US market are starting to grow.  

Source: FloralDaily.com

 

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Wednesday March 20, 2019
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Thursday March 21, 2019
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