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Rebecca radiates at IFTEX 2025

Published: May 19, 2025

During IFTEX 2024 one new spray rose attracted extra special attention. It could be found in the stands of Karen Roses and Viking Roses. Visitors came back on the last day to be in awe.

At IFTF 2024 it was baptized Rosa Loves Me® Radiant Rebecca by Mrs Kotut of Karen Roses, to honour her contribution to the industry. Shy and smiling, as always, she did not want to be in the spotlight, as always, but was pushed centre-stage by her former trainee, now MD of mZurrie, Andrew Wambua.

Since last IFTEX, everybody has wanted the budwood,” Angeline Abuti, selection and marketing manager Viking Kenya, sighs, “but we had decided to keep the lid on”. This is a very challenging approach for a relatively ‘young’ breeding company, after investing some 25 years in the cut rose breeding. The same attitude has been used for Rosa Loves Me® Inger Kristine in Kenya and is presently adopted in South America for Rosa’s Amazing® Just a Little Bit More.

Viking Roses does not want a centrepiece stand, no fancy showcase, but open trials in Nakuru, quietly focusing on the breeding program based on garden and pot rose genetics, selection and controlled introduction of Rosa Loves Me® spray roses, big-headed garden-types, and Rosa’s Amazing® highly productive standards.

“But at IFTEX we will take reservations for Radiant Rebecca,” Angeline concludes, “when buyers’ reactions continue as they have started, we’ll allow more to meet the demand. And this is just one of our Vikings. Come to stand A2.08 to be with the first for the next introductions!”

Source: Viking Roses

 

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MPS Group celebrates 30 years of sustainability and innovation

Published: May 19, 2025

In 2025, MPS Group proudly marks its 30th anniversary—three decades of commitment to sustainability and innovation in horticulture. Since its founding in 1995, MPS has grown into a trusted partner for growers and businesses worldwide, known for its strong focus on environmental responsibility and social sustainability.

Three decades of sustainable impact
For thirty years, MPS has helped drive the horticultural sector’s transition to more sustainable practices through data-driven solutions. By encouraging transparency and sustainable production, MPS has played a key role in reducing the sector’s environmental footprint. Its certification and record-keeping system have evolved alongside technological advancements and changing market demands, now reaching growers in more than 60 countries.
Through tools like the data driven MPS-ABC environmental certification, MPS enables companies to monitor and lower their environmental impact. The integration of sustainability indicators—such as water use and crop protection—gives growers actionable insights to improve their practices and strengthen their commitment to sustainability.

MPS Group at IFTEX 2025
MPS will be represented at IFTEX 2025 in Nairobi by Arthij van der Veer, MPS Area Manager for America and Africa, and Remco Landsmeer, who oversees MPS-ECAS audits. From 3 to 5 June, the international trade fair will serve as a hub for sharing knowledge, innovations and future perspectives. Arthij, Remco and the MPS Team will be on hand to engage with visitors and highlight the latest developments in the horticultural sector for example on the area of the HortiFootprint Calculator.

Looking ahead
MPS enters its fourth decade with a clear vision: to remain a driving force in sustainable horticulture. Its mission—to support the sector in its sustainable transition—remains unchanged. With its data-driven approach and strong collaboration with growers, MPS is determined to continue advancing positive change.

The 30th anniversary is both a moment of reflection and a launchpad for the future. MPS looks forward to continuing its journey toward a more transparent, responsible and sustainable horticultural industry—together with the sector.

Source: MPS

 

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The Continued Success of IFTEX Shows the Sustained Growth of Kenya’s Flower Industry

Published: May 19, 2025

The floral fair continues to see a remarkable growth in the number of registered exhibitors, as well as visitors

“The International Flower Trade Exhibition (IFTEX) has come a long way, and it just keeps growing bigger and getting better.” Such were the words of the floral trade fair’s organizer HPP Exhibitions’ CEO Dick Van Raamsdonk when he announced the upcoming 12th edition of IFTEX which runs from June 3-5, 2025 at the Visa Oshwal Center, along Ring Road in Parklands, Nairobi.

A professional event that goes hand in hand with an equally professional industry, this year’s IFTEX, as Dick noted, has seen a remarkable growth in the number of registered exhibitors, with more than 200 expected to attend the 2025 edition. Many more are still expected to join before the event kicks off. This, by all indications, is a sign of sustained growth in the flower industry.

More and More Growers Joining the Kenyan Floriculture Industry
More growers are coming into the Kenyan floriculture space. That is the logical explanation for the growth of the industry, as demonstrated by the increase in the number of new entrants into this year’s event. This, according to Dick, shows just how much the flower trade in Kenya is fast developing; showing a rejuvenated vigor, despite the apparent hiccups that, just like any other industry, it faces.

“It is apparent that there are many new exhibitors—mainly growers—who have registered to participate in this year’s event. This means many new growers are stepping into the floriculture space in Kenya. Yes, the flower sector is sensitive. It takes the best to make it and succeed. And the fact that we have more growers joining it shows the resilience of the Kenyan flower industry even after the COVID-19 hiccup. This year, even the number of visitors and buyers is expected to grow (by at least 20%).” – Dick Van Raamsdonk.

While challenges like freight capacities and costs, as well as import terms, have been key issues affecting it, the flower industry in this East African country, known to be the leading floriculture destination continentally and among the top five globally, has continued to see great revival, accompanied by a revitalization.

With breeders like De Ruiter, United Selections, Jan Spek Rozen, Kordes Rosen, Georges Delbard, Select Breeding, Meilland, Interplant Roses, Viking Roses, Nirp International, and others already established in the country, alongside the likes of Florensis, Royal Van Zanten, Ball Horticultural Company, Könst Alstroemeria, Dümmen Orange, Schreurs, Icon Selections, Danziger, and HilverdaFlorist’s Murara Plants, as well as growers like Sian Flowers, Subati Group, Red Lands Roses, XFlora Group, Shalimar Fresh, Primarosa, Heritage Flowers, Tambuzi Roses, Karen Roses, Uhuru Flowers, Rosetto, Isinya Roses, PJ Dave Flowers Group, Florenza, Exceptional Africalla, Flora Delight, Kikwetu Flowers, Everflora, Imani Flowers, Prime Flora Ltd, Vegpro, Black Tulip Group, Credible Blooms, Sierra, Lenana Flowers, Mount Elgon Orchards, and hundreds of many others, the flower industry in Kenya is experiencing quite a period. Yet, as many more players continue to step in every other day, the renaissance is quite unlike any other.

A Key Industry for Kenya’s Economy
The horticulture industry is really important for Kenya as a country. The flower sector leads in this course. This sector has continued to be a key source of employment and economic development. Flowers, according to Christine Chesaro, the Director of Kenya’s Horticultural Crops Directorate (HCD), essentially remain the most key commodity within the horticulture industry in Kenya. She emphasized this during the announcement of this year’s IFTEX, reiterating that Kenya is globally well known for its vibrant floriculture.

Taking up 47% of Kenyan flowers, the Netherlands still maintains the lead in Kenya’s flowers market, with the UK, Germany, the Middle East, and Eastern Europe alongside others emerging, presenting increased market opportunities for the country’s flowers. With this in mind, the country is, on its part, doing all required to ensure it reliably supplies the flowers needed in the required quality and quantities to these markets.

Dr. Isaac Macharia, a principal inspector, plant pathologist, and the General Manager of Phytosanitary Services at the Kenya Plant Health Inspectorate Service (KEPHIS), reiterated this. He also mentioned that the importance of the flower industry in Kenya, and elsewhere globally, can hardly be overemphasized. And that, for him, has been the reason they have been putting in all the effort to guarantee the best flowers come out of the country, to the markets anywhere globally. Basically, the relevant institutions have in place a systematic approach and strategies to safeguard this.

Sustainability Is Still a Key Theme for the Industry
Sustainability remains a key topic for the flower industry, not just in Kenya, but globally. The Kenya Flower Council (KFC), according to Catherine Mukoko, the Chief Operations Officer, is keen on the sustainability aspect of Kenyan flowers. For an industry that supports hundreds of thousands of jobs and the livelihoods of even more people, the sustainability element of the flower industry in Kenya can, therefore, never be overlooked. Such is why the KFC’s Flowers and Ornamental Sustainability Standard (F.O.S.S.), also known as KFC Silver, is an important certification for the flower industry.

“In Kenya’s flower sector, KFC supports a globally competitive, sustainable, and inclusive industry. This is why sustainability will, just like in previous years, remain a key topic for KFC during this edition of the IFTEX as well.” – Catherine Mukoko.

Among the key focus areas for KFC at this year’s floriculture trade fair will be to showcase the all-inclusive sustainability element within the Kenyan flower industry. Of course, other themes will also be incorporated: innovation and technology are both emerging trends that the flower industry in Kenya can highly benefit from if comprehensively leveraged. At the floral trade fair, KFC will, according to Catherine, be taking part in several important discussions that touch on sustainability alongside these other key topics.

An Opportunity That Cannot Be Missed
With the convenient platform to interact with different breeders, growers, logistics handlers, wholesalers, retailers, and other buyers, IFTEX presents an opportunity that cannot be missed for anything. One just has to be there to experience firsthand all that the Kenyan—and global—flower industry has to offer as the East African country welcomes the flower world to its capital city.

Source: Thursd.

 

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Nairobi to host International Floriculture Expo in June

Published: May 15, 2025

Kenya is known for the production of quality flowers and is among the top five globally producers and exporters of fresh cut flowers, especially roses at 70 percent.

In Africa, Kenya leads in both production and exports, with the main destination being Europe, mainly the Netherlands which takes up 47 percent of the flower exports while the UK and Germany takes 15 and 7 percent respectively and Middle East and Kazakhstan are among other emerging markets.

Speaking Wednesday during a media briefing on the upcoming International Floriculture Trade Expo (IFTEX) 2025, scheduled for the first week of June, Director of Horticultural Crops Directorate (HCD), Christine Chesaro, said that in 2024, the export earnings in total for horticulture were Sh136 billion and out of this, 53 per cent was from flowers.

Chesaro added that 17 per cent were from vegetables and 30 per cent were from fruits, and this shows that flowers were still the leading export value of all horticultural exports, thus playing a critical role in the economy of this country.

She acknowledged that the country still had challenges including effects of climate change, cost of production, logistical challenges and pests and diseases.

The director however noted that, following the adoption of the systems approach in April, 2025 which was a requirement of the European Union regulations in managing the False Code Moth (FCM) pest, it continues to export to the European Union a big plus for the country.

“The systems approach is proving to be very effective, a challenge that we are surmounting, which can only help us to increase our production and exports to Europe and to other parts of the world,” she said.

Furthermore, Chesaro noted that the government was very much aware of the issue of freight capacity and that there was a national horticulture standing committee that has been tasked to look into the challenges facing the horticulture sector in general and the flower sector in particular, and one of the key things is looking at how to address the issue of capacity for exports.

Through such trade promotions as the IFTEX 2025, the Chesaro said Kenyan exhibitors will not only be looking at an increase in the produce but also looking at the green light given on exports to Europe and will be able to increase their exports.

The Kenya Flower Council (KFC) Chief Operations Officer (COO), Catherine Mukoko, said, for instance, this year’s IFTEX comes at a critical moment for both the industry and the planet, with the global floriculture sector facing numerous challenges, from climate change and rising production costs to increased demand for sustainable practices and transparency in the supply chain.

Kenya, she added, is not immune to these challenges but has been setting and monitoring compliance with rigorous standards under the internationally benchmarked certification scheme, the KFC Flowers and Ornamentals Sustainability Standard (KFC FOSS), which covers environmental sustainability, social responsibility, and good agricultural practices.

“Through our strategic partnerships, both local and international, we continue to invest in knowledge transfer, capacity building, and market access for growers, especially smallholders,” she said.

Mukoko explained that one of the key focus areas at this year’s IFTEX will be showcasing sustainability as a means of creating market access for members by paying attention to the role of digital transformation in floriculture, from blockchain-enabled traceability and climate-smart agriculture to e-commerce solutions that link Kenyan flowers directly to consumers abroad.

General Manager of Phytosanitary Services at the Kenya Plant Health Inspectorate Service (KEPHIS), Isaac Macharia, said they want to increase investment in inspection of the flower produce before the same is exported in the external markets.

This he added, is geared towards ensuring high-quality flowers are locally produced and exported to the targeted markets.

“KEPHIS has intensified plans to facilitate online certification and has succeeded in registering all planting materials from external sources, and this has helped in curbing infected foreign materials from entering the local market,” he said.

Macharia called upon the international community to trust that they are going to get the best quality flowers since Kenya has put in place mechanisms to ensure they are able to check the flowers all the way from production to when the flowers leave and even when the flowers get to the market.

“We have also developed an online certification system that is accessible both locally and internationally, and this is where people can actually be able to request their documentation; they can request their inspection and their certifications,” he said.

He added that they were soon rolling out what the E-Phyto, where they will be going paperless, and by the time products leave the country, the particular document has been transmitted electronically to the international community, and they can actually be able to start the process,” Macharia said.

Macharia noted that they were also carrying out capacity building for the growers, ensuring they know exactly what was required of them to do their business, ensuring they know the market requirements, and also offering adequate inspections for the product before they leave the country.

International Flower Trade Exhibition (IFTEX) organizer Dick Raamsdonk said the trade fair for the international fresh flower industry focuses on attracting international flower buyers to attend and buy more flowers.

“Kenya is one of the five largest flower-producing nations in the world, and the trade fair will have over 200 exhibitors, which is 20 percent more registered visitors than last year’s number, and this shows that the industry has managed to maintain its position, even managing to grow, despite all these bubbles and enormous shortage of freight capacity,” Dick said.

Kenya is currently the fourth-largest exporter of cut flowers globally – and the number one exporter to Europe. But beyond the blooms lies an industry that sustains over 200,000 direct jobs, touches the lives of over 4 million Kenyans, and significantly contributes to the country’s foreign exchange earnings.

Next month’s 12th IFTEX Edition, which will take place at the Oshwal Center Nairobi from June 2nd to June 5th, will be a great moment to see the whole sector meeting and bringing Kenya’s flower industry to the next level, Dick said.

Source: Kenya News Agency

 

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IFTEX Is All About Connecting the Entire Flower Industry

Published: May 1, 2025

A platform presenting an opportunity for all in the industry to engage and share insights on boosting this key trade.

For more than ten years, the International Flower Trade Exhibition (IFTEX) has been—and continues to be—the premier and, perhaps, one of the most important events in the global floriculture and horticulture industries. Held annually in Nairobi, Kenya, IFTEX presents a dynamic platform for flower breeders, growers, exporters, importers, logistics, and virtually all other industry professionals to converge, collaborate, and celebrate the beauty of flowers.

This year is, certainly, no different! From June 3-5, 2025, this key international floral trade fair organized by HPP Exhibitions, will be taking place at the Oshwal Center in Nairobi, with the main intention of promoting flowers and chatting the way forward with regard to the latest developments in the floriculture industry, and the sustainability of the international cut flower industry. As always, it will also focus on the urgent need to address challenges affecting the industry in order to make a difference for the general floral sector.

Safeguarding the Sustainability and Well-Being of the Flower Industry
Notably, a unified and unequivocal message must be conveyed regarding the realities of cut flower cultivation and the sustainability issue. In recent times, the cut flower industry’s status appears at risk of muddling due to the absence of a collective response around specific issues, more so when it comes to the key issue of sustainability, which is often compounded by the proliferation of misinformation.

While a lot has already been done, the repercussions of this reputational challenge still need to be comprehensively and continually addressed, because there is a legitimate concern that if they are not, they may reach a critical point where it would be difficult for complete recovery—if not much is done to address the issue. As a result of that, what the global floriculture industry needs to do is to promptly rectify the issues, guaranteeing that the consumer is fully aware of the sustainability subject and how the industry is collectively addressing it by incorporating different mitigatory practices in their processes.

In view of that, IFTEX organizers, HPP Worldwide, who have more than 39 years of experience in organizing trade exhibitions all over the world, and have managed to successfully plan and implement more than 180 exhibitions across 35 countries, are playing an important role in safeguarding the well-being of this industry through their series of floral fairs.

During the floriculture trade fair and conference, there will therefore be various discussions on different topics, and being the big topic that it currently is, the sustainability of the industry will definitely be highlighted in the different segments of the fair. This is, particularly, given that the East African country is, after all, a giant in flower production and has continued to show its dedication to enhancing the flower industry’s sustainability through different approaches, mainly spearheaded by the Kenya Flower Council (KFC)

There, Still, Is a Growing Imperative for Sustainable Floriculture Practices
The cut flower industry faces a critical challenge, particularly in the context of sustainability. There has been misrepresentation of this industry, especially around this topic, and a lack of collective action threatens its status. Basically, an absence of a unified response puts the industry’s future in a difficult position.

Those attending the fair will, therefore, attain the knowledge of what it takes to successfully cultivate beautiful flowers as well as all the realities of cut flower sector, moreso the urgency in enhancing sustainable practices, the global impact of responsible flower trade, and why the global flower industry must, in togetherness, act fast to improve its good agricultural practices, and present a unified voice crucial for safeguarding the industry’s well-being.

Why IFTEX Matters and You Should Make a Point to Attend It
IFTEX provides a fertile ground for networking, knowledge exchange, and implementing floral business connections, partnerships, and transactions. At the conference, flower breeders, growers, wholesalers, and retailers have the opportunity to showcase their beautiful flowers, from the classic roses to other exotic and fascinating flower varieties, including Chrysanthemums, Gypsophila, Carnations, Cymbidiums, Hypericum, lilies, orchids, and a wide range of others.

Through the event, logistics players, exporters, and importers also have a platform to engage in and make trade deals that span continents, boosting the flower business across the world. Also, other industry professionals have the platform to discuss trends, innovations, and sustainable practices. Customers and flower enthusiasts, on the other hand, are afforded a firsthand opportunity to experience and appreciate all the beautiful flowers and plants grown anywhere across the world. Flowers, floriculture, and floristry are, after all, elements that go way beyond mere geographic boundaries. They connect people and enhance well-being.

Did You Experience IFTEX 2024? Expect More This Year!
A success by all means, the last IFTEX floral fair witnessed an overdose of floral beauty as well as events and campaigns that sought to promote the flower trade and the flower industry’s interconnectivity across the world. Leading players in the industry presented what they had to offer when one thinks of plants and flowers, and their production, cultivation, and delivery. All these activities summed up the fair as one of the best in recent years.

For the 2025 event, the belief is that the floral event will be much bigger and better than previous ones. Going by all indications, it promises nothing short of that! A lot more exhibitors, including breeders, growers, wholesalers, suppliers, and others in the industry, are expected to showcase the finest of their floral offerings and services they offer. And, there will also be discussions and interactions that will positively influence the flower industry.

As all pointers indicate, IFTEX 2025 is one worth making all the effort to attend. It will not just be your ordinary exhibition that celebrates the beauty of floriculture and its importance in different economies, but also how it influences floral artistry. Plus, there will be even more opportunities for engagement to strengthen the future of the global flower industry.

Source: Thursd.

 

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Driving sustainability in Kenya’s flower sector

Published: September 26, 2024

The International Flower Trade Expo (IFTEX) 2024 in Nairobi highlights Kenya’s flourishing floriculture industry and its crucial partnership with the Netherlands. This collaboration has driven innovation, productivity, and sustainability in the sector. Dutch expertise has facilitated access to global markets, advanced technologies, and sustainable practices. Kenya’s floriculture growth, backed by favorable climate and government support, faces challenges from climate change, but partnerships with the Netherlands continue to play a key role in addressing these issues.

IFTEX 2024, held in Nairobi from 4 to 6 June 2024, is a testament to Kenya’s burgeoning floriculture industry and the critical role the sector plays for Kenya and her key trade partners. As one of the largest and most influential trade events for the global flower market, IFTEX serves as a platform for growers, buyers, and industry stakeholders to network, showcase innovations, and explore new business opportunities.

A significant highlight of this year’s event is the enduring and fruitful collaboration between Kenya and the Kingdom of the Netherlands, a relationship that is celebrating its 60 year anniversary and which has been pivotal in shaping Kenya’s floriculture landscape. Kenya’s geo-positioning in the region plays a critical role in hosting international trade fairs and expos, such as IFTEX, that provide Kenyan growers with invaluable exposure and opportunities to forge new partnerships, expand their market reach, and stay abreast of the latest industry trends.

Kenya and the Netherlands share a robust history of collaboration in the floriculture sector. The Netherlands, known for its expertise in horticulture and flower trade, has been instrumental in providing technical assistance, investment, and market access to Kenyan flower growers. This partnership has facilitated the transfer of advanced agricultural practices and technologies, helping Kenyan farmers improve productivity and sustainability.

Discussions with the Floriculture Sector

One of the key collaborations is through the Royal Flora Holland, the largest floral auction in the world, which has played a significant role in integrating Kenyan flowers into the global market. Dutch investors have also established numerous flower farms in Kenya, creating employment opportunities and contributing to the country’s economic growth. The Dutch Flower Group (DFG) , another major player, has been actively involved in sourcing flowers from Kenya. Their partnerships with local growers ensure a steady supply of high-quality flowers to European markets, thus enhancing Kenya’s reputation as a leading flower exporter.

Speaking during the official opening of this year’s conference, Dr. Idris Salim Dokota; Principal Secretary, of the State Department For Cabinet Affairs highlighted the role that trade partnerships have played in growing the flower sector in Kenya. 

“The government of Kenya has negotiated favorable trade agreements with various countries, opening doors for Kenyan floriculture exports. These agreements have eliminated trade barriers, promoted fair pricing, and created a level playing field for our flowers in the global market. The Kenya-EU Economic Partnership Agreement, signed in December 2023, has now been ratified by both the National Assembly of Kenya and the European Union in Brussels.” – Dr. Idris Salim Dokota

Kenya’s floriculture sector has experienced remarkable growth over the years. The country’s favorable climate, coupled with the expertise provided by Dutch collaborations, has enabled the production of a wide variety of flowers, including roses, carnations, and lilies. The sector contributes significantly to Kenya’s economy, accounting for a substantial portion of the country’s agricultural exports.

The Kenya Flower Council (KFC), established in 1996, has been at the forefront of promoting sustainable practices within the industry. By setting standards and providing certification, KFC ensures that Kenyan flowers meet international quality and sustainability criteria. This commitment to sustainability has not only enhanced the global competitiveness of Kenyan flowers, but also ensured environmental conservation and social responsibility.

Several key milestones highlight the success of Kenya’s floriculture industry. One notable achievement is the implementation of the Flower Industry Sustainability Program (FISP), supported by both the Kenyan government and international partners like the Netherlands. This program aims to enhance the sustainability of the floriculture sector through research, training, and the adoption of environmentally friendly practices.

Additionally, the collaboration with the Netherlands has led to the establishment of state-of-the-art facilities and infrastructure. These include modern greenhouses, advanced irrigation systems, and efficient logistics networks, all of which have significantly boosted the quality and volume of flower production in Kenya.

The Kenya Flower Council (KFC) continues to champion sustainable flower farming through its certification schemes such as the Flowers and Ornamental Sustainability Standard (F.O.S.S) popularly known KFC Silver, KFC enhanced compliance of members farms, and continues to promote sustainability in the floriculture industry focusing on members, suppliers, markets, environment and people. It advocates for growers to adopt practices that conserve water, reduce pesticide use, and protect workers’ rights. These initiatives not only enhance the sustainability of the sector but also boost the international reputation of Kenyan flowers.

The council’s commitment was reiterated by Christopher Kulei (Chairman, Kenya Flower Council). He noted that sustainability in the flower sector has evolved from a peripheral concern to a central pillar of business strategy.

“Over the last several months, we’ve experienced unprecedented rains and flooding in Kenya. We all know the effects of the products, but we also lost hundreds of lives. We see floods happening in Germany, which emphasizes the importance of sustainable business practices in curbing the effects of climate change. Putting sustainability as a core part of each of our strategies is a must, and is quickly becoming a critical consumer expectation and demand. Today, we – the Kenyan Flower Council – reaffirm our dedication to sustainable floriculture.” – Christopher Kulei (Chairman, Kenya Flower Council).

The council members have invested significantly in reducing and recycling water usage, implementing biological pest management systems, utilizing solar energy, and adopting greener logistics to reduce greenhouse gas emissions. Additionally, they have embraced various carbon measurement tools, which have enabled the sector to accurately assess emissions and identify areas for improvement.

Royal Flora Holland and the Dutch Flower Group are also key advocates of sustainability. They work closely with Kenyan growers to implement eco-friendly practices and ensure that the flowers meet the stringent environmental standards demanded by European markets. Their support has been instrumental in promoting the adoption of sustainable technologies and practices among Kenyan flower farmers.

Sustainability remains a core focus for the Kenyan floriculture sector, with various stakeholders playing critical roles. The Kenya Plant Health Inspectorate Service (KEPHIS) is pivotal in ensuring that all plant materials meet the necessary health and safety standards, thus safeguarding both the environment and consumers.

Despite the successes, Kenya’s flower sector still faces several challenges, including climate change and weather variability, which threaten production and increase costs of production. Pest and disease management remains a persistent issue, with a reliance on chemical pesticides posing environmental and health risks. Market access and competition from other flower-producing and emerging countries require continuous quality improvements and effective marketing. Compliance with environmental and social standards, limited access to affordable financing, and a high rate of inflation further complicate the industry’s landscape. Addressing these challenges is crucial for the sector’s sustainability and global competitiveness.

Looking ahead, the Netherlands will continue to play a crucial role in the development of Kenya’s floriculture industry. One area of potential growth is in the field of digital innovation. By leveraging Dutch expertise in agri-tech, Kenyan growers can adopt precision farming techniques, which can significantly enhance productivity and reduce environmental impact, to position the sector to be the most competitive, in the global arena.

Source: Embassy of the Kingdom of the Netherlands in Kenya
Author: Loise Wachira (Utmost Precision)

 

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IFTEX 2024 Really Was a Floral Showcase Success

Published: June 13, 2024

A floral fair that, definitely, left those in attendance yearning for more and looking forward to the next edition.

Held from June 4th to 6th at the Visa Oshwal Center in Nairobi’s Westlands District, this year’s International Floriculture Trade Expo (IFTEX), an event that shines a well-deserved spotlight on the Kenyan floriculture and plant industry, was one that without a doubt, matched its premise as the African continent’s premier flower event. Different institutions represented in the wide flower industry across the globe converged at this fair, and while at it, made their presence known through a varied array of products and services that they offer.

From breeders to growers, logistics providers, flower inputs suppliers, florists, and nearly everyone in the flower value chain, the Oshwal Center was a beehive of floral activities and everything flowers, right from its entrance, for the three days of the event. If you needed anything floral, you’d get it somewhere within the confines of the venue of the fair, after all, IFTEX’s key purpose is to bring the entire global flower community together to network, create connections and partnerships, engage, and even trade. 

If you missed it – which you shouldn’t in due course – Thursd (alongside myThursd) was there and brings you what you’d have experienced.

Bringing All Flower Industry Players Under One Roof

Kenya is a floral hotspot known for its array of beautiful roses, summer flowers, and varieties of plants. The East African country’s floriculture industry is one of the best performing anywhere across the world. And the 2024 IFTEX just served to showcase this notion, with hundreds of Kenyan growers, showcasing their floral trade alongside their international peers. 

From smallholder summer flower growers based in regions like Nyandarua, Kinangop, Kiambu, or Molo, to large growers found in major flower-production regions like Nanyuki, Nakuru, Naivasha, Eldoret, Timau, Nairobi, Kajiado, Molo, and many others across the country, the IFTEX provided a platform to bring all these together. But still, it was the beauty of the flowers that simply stood out. And the results were delightful, to say the least!

The fair began on a delightful crescendo on June 4th, picking up momentum as the days went by, and peaking on the 6th, leaving many still yearning for more, when it all came to a close. But such is always the case; all good things come in small packages… just so to keep one looking forward to the next time.

Even so, the 2024 IFTEX had it all. Varieties of roses from breeders such as De Ruiter, Georges Delbard, Select Breeding, E.G Hill, Meilland, Genviv, Jan Spek Rozen, United Selections, Kordes Rosen, Interplant Roses, Viking Roses, Nirp International, and others, blended with selections of flowers from other breeders such as Royal Van Zanten, Ball Horticultural Company, Könst Alstroemeria, Dümmen Orange, Schreurs, Icon Selections, Danziger, Murara Plants, and others to create bouquets with an amalgam of floral fragrances, beauty, and flair, bringing out an aura that was just as tantalizing as it was scintillating to experience.

Not to be left behind, growers including Xflora Group, Sian Flowers, Subati Group, Red Lands Roses, Shalimar Fresh, Primarosa, Heritage Flowers, Tambuzi Roses, Karen Roses, Uhuru Flowers, Rosetto, Isinya Roses, PJ Dave Flowers Group, Florenza, Exceptional Africalla, Flora Delight, Kikwetu Flowers, Everflora, Vegpro, Black Tulip Group, Credible Blooms, Sierra, Lenana Flowers, Mount Elgon Orchards and dozens of others, ensured they had enough of these flowers on showcase at the floral event.

Logistics companies like Airflo, Octoflor, Dutch Flower Group (DFG Africa), Q7 Air Cargo, DHL, Azalea Blooms, Herany Flora, and others were also represented just to enable those in attendance to know how to get their flowers to markets outside their regions.

Different Flowers Enthralled Attendees at IFTEX 2024

The fair was not just an ordinary one as different breeders and growers also presented their newest floral offerings. Those in attendance, without a doubt, had a feast for both their eyes and senses as the delightful flowers charmed everyone who perceived them.

Breeder De Ruiter, for instance, had on show varieties including its Dimension series featuring Spray Rose Pink Dimension®, Spray Rose Sweet Dimension®, Spray Rose Special Dimension®, and Rose Juicy Dimension®, alongside others like Rose Emira®, Rose Anne-Laure®, Rose Sorbonne®, Rose Shining Star. The breeder also presented Spray Rose Constellation and Spray Rose Orange Star (both from breeder E.G Hill) and Rose Morning Light and Rose Playa Blanca from breeder Genviv.

Based at Kenyan grower Nini Flowers Ltd in Naivasha, Select Breeding also showcased its numerous varieties including Rose Grand Select, Rose Classic Select, Rose Red Bentley, Rose Twister Select, Rose Everglow Select, and Rose Glamour Select, Rose Blue Lagoon, Rose Firefox, Rose Novastar, and Rose No Limit at the 2024 IFTEX.

Also present, United Selections, which has a partnership with Icon Selections, Könst Alstroemeria, and WAC Breeding, also showcased its varieties including Rose Nova Vita, Rose Premium Class, Rose Pink Wave, and Rose Rise & Shine, among numerous others, while the Colombian chrysanthemum breeding company showcased its premium mum varieties.

French breeder Georges Delbard, on the other hand, also had its numerous roses on showcase at the fair, including the Rose Wangari Maathai which resonated quite well with the Kenyan audience at the event. This variety which celebrates the Kenya environmental icon whose name it goes by, was also showcased by Red Lands Roses, its exclusive grower.

Others included smallholder summer flower growers, enhancing a summer flower cultivation trend that is fast gaining a grip in the country. They also showcased their different varieties. For instance, growers like Lenana Flowers had Chrysanthemums on show, while Fenmolt Flowers showcased its Kalanchoes, Asters, Hypericums, and Phlox.

Kranian Farms, also, had on display numerous of its floral offerings such as khella (Ammi visnaga), Delphiniums, Agapanthus, Gypsophila, Matthiola, Craspedia, and Eryngiums, while another grower, Unique Blooms Ltd also displayed its numerous summer flower varieties.

And since all work and no play makes Jack a dull boy, on one of the fair’s days, IFTEX 2024 capped it off by organizing a fun get-together; throwing a party for all who participated in the event to celebrate the beauty and bounty of the flower industry. Here, networking and other engagements still carried on right into the late hours of the night, amid entertaining music, dance, and food.

Thus, in the organizer’s own words, the 2024 edition of IFTEX was successful. It had more exhibitors than ever before, more flower buying, and many more people attending. The flower trade show, according to Dick van Raamsdonk, the CEO of the HPP Exhibitions — IFTEX organizers — was one massive piece of flower trade, a pure floral business platform for the world of cut flowers, where everyone working in the overall floral industry was present. Such was this year’s fair. All eyes are now set on the next event.

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Source: Thursd.

 

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IFTEX 2024 breaks records

Published: June 13, 2024

The conclusion of the 11th and largest edition of the International Flower Trade Expo (IFTEX) in Nairobi, Kenya, marks a significant moment for the global floriculture industry. Held at the Visa Oshwal Center, the event showcased close to 200 growers and suppliers, highlighting the importance of Kenya as a hub for flower production and export. This expo not only provided a platform for Kenyan growers to connect with international buyers but also emphasized the growing demand for sustainable and ethically sourced flowers in the global market.

The success of IFTEX underscores the vitality of the flower industry in Kenya, which plays a crucial role in the country’s economy through job creation and export earnings, with about 4 million people currently working in Kenya’s flower industry. “This year there has been a growth of about 25%, and we have close to 200 exhibitors, which is a huge growth. Among all exhibitors are many flower growers showing their new varieties for export,” says Dick van Raamsdonk, General Director of HPP Exhibitions. FloralDaily was present to make a photo report and to learn about the developments in the floral industry.

Sustainability
The recent floods and extreme weather conditions in Kenya have posed significant challenges for local growers, showing the urgent need for sustainability in the floriculture sector. Chris Kulei, the Chairman of the Kenya Flower Council (KFC), said in his speech that these weather-related challenges are related to climate change, highlighting its impact on agriculture and specifically on the flower industry. This situation brings to light the critical importance of sustainable practices within the sector, not only to reduce the effects of climate change but also to ensure the long-term viability of the floriculture industry in Kenya.

IFTEX came at a good time, offering an ideal platform to discuss, share, and adopt sustainable practices. The expo focused on the importance of sustainability, showcasing innovations and strategies aimed at reducing the carbon footprint of flower farming and ensuring responsible water use.

The emphasis on sustainability at IFTEX reflects a growing awareness within the industry of the need to adapt to and mitigate the effects of climate change. For Kenyan growers, who are among the world’s leading exporters of cut flowers, adopting sustainable practices is not only essential for protecting the environment but also for maintaining their competitive edge in the global market. As the industry moves forward, the lessons and discussions from this edition of IFTEX are likely to play an important role in shaping the future of flower farming in Kenya and beyond, with sustainability at the core of its growth and development.

New varieties
The expo showcased a notable trend among flower growers to diversify their product offerings, with a particular emphasis on summer flowers. The increase in energy prices, especially noted in the Netherlands, has led to a shift in the global floral trade. Growers in Kenya are now including flowers that are more cost-effective to grow locally, like chrysanthemums. These have emerged as a popular choice among Kenyan growers due to their lower energy requirements for cultivation compared to traditional greenhouse flowers. Alstroemerias, known for their vibrant colors and long vase life, were also prominently featured at IFTEX, alongside roses, which continue to be ever so popular in Kenya’s flower export.

First time
There were quite a few companies promoting their business for the first time at IFTEX, and for many it was a great success. One of the exhibitors mentions: “We are here promoting our export business for the first time, and we already have decided we will be back here next year. Many of our Middle Eastern clients are here as well, and it is a great opportunity for us to meet with them and show what we have.”

Next year’s IFTEX will again take place in the month of June, with the dates yet to be determined. The HPP Exhibitions team is already busy preparing for the IFTF in Vijfhuizen (the Netherlands), which will take place from Tuesday, November 5, through Thursday, November 7.

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Source: FloralDaily

 

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Award winners of IFTEX 2024

Published: June 13, 2024

The winners of the Best Stand Design Competition are:

Category “Perishables“

1. Black Tulip Group (Platinum).
2. Imani Flowers (Gold)
3. Octoflor (Silver)
4. Subati Group (Bronze)

Category “Non-Perishables”

1. DHL Global Forwarding (Platinum)
2. Kuehne+Nagel (Gold)
3. Turkish Cargo (Silver)
4. Koppert Biological Systems (Bronze)

 

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Beware of attendee list scams and unofficial exhibiting listings!

Published: June 29, 2023

We would like to alert you to the presence of “unofficial” companies that are actively approaching attendees and exhibitors with offers to publish, purchase or order exhibitor/attendee lists from IFTEX. It is unfortunate that some past participants have become victims of these deceptive practices.

We want to emphasize that HPP Exhibitions, the organizer of IFTEX, does NOT provide visitor contact details to any third parties. Therefore, we strongly advise against responding to these requests, as these companies do not possess the genuine attendee list and are attempting to scam you.

Please remain cautious and vigilant when dealing with any communication regarding attendee lists. Protect your personal information and be wary of unsolicited offers that may compromise your security.

If you have any concerns or questions, please reach out to the official IFTEX organizers directly. Your trust and safety are our top priorities, and we are committed to ensuring a secure and successful event for all participants.

 

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Beware of possible hotel fraud

Published: June 29, 2023

There are ‘unofficial’ companies aggressively pursuing attendees/exhibitors to book discounted hotel rooms through their company. Unfortunately, some past attendees/exhibitors have fallen prey to these companies and have either:

• Been relocated with little or no warning
• Lost their significant deposits
• Not had the guest rooms they thought they had booked
• Not had the hotel they thought they had booked
• etc.

This has caused great hardship to these companies and individuals. Reservations made through an agency will be at your own risk. We advise you to book directly with hotels and not through a third party.

Such companies should be avoided, as there are no agencies affiliated to HPP Exhibitions, other than those mentioned on our website!

 

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