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HortiFlora moves to annual event after successful 2025 edition

Published: April 10, 2025

“Given the increasing international interest and significance of the event, HortiFlora will now have a transition from a biennial trade show to an annual one,” says Dick Van Raamsdonk of HPP Worldwide, reflecting on the three-day trade show held in Addis Ababa from April 1-3. Next year, the show will take place from March 18-20. 

With the support of the Ethiopian Horticulture Producers Exporters Association (EHPEA) the exhibition has seen impressive growth over the past two decades. Van Raamsdonk is satisfied with this year’s edition, stating, “It was a highly successful event, featuring a record-breaking 140 exhibitors, stunning stands, and a consistent flow of visitors, including a strong international presence, particularly from the Middle East.”

This year, in addition to flowers, fruits and vegetables were also showcased. “The inclusion of fruit and vegetable growers alongside the traditional floral exhibitors significantly expanded the event’s scope.”

The decision to make HortiFlora an annual event stems from the sector’s growing importance and the need for more frequent opportunities for industry professionals to connect, exchange ideas, and conduct business, he says. “With Ethiopia’s rising production of fresh flowers, fruits, and vegetables, an annual event will further strengthen the country’s export potential, stimulate its economy, and foster continued growth in the horticultural sector’s employment.”

Source: FloralDaily.

 

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HortiFlora 2025 Was Bigger and Better Than Ever Before, Definitely a Success!

Published: April 10, 2025

All who attended the floral trade fair termed it one of the best. They believe the next one will be even better.

Aptly themed ‘Horticulture for Sustainable Ethiopia’, the 2025 HortiFlora—which was held from April at the Millennium Hall in Addis Ababa, from Tuesday, April 1st to Thursday, April 3rd, 2025—proved to be a successful event. Based on all of the observations, it was much better than previous such events. Organized by HPP Exhibitions in collaboration with the Ethiopian Horticulture Producers Exporters Association (EHPEA), the 2025 fair, which brought together breeders, growers, buyers, suppliers, logistics companies, and members of the general public who took part in the event, saw practically everyone lauding this year’s edition. They all termed it one of the best so far and looked forward to an even enhanced fair in the next edition. In case you missed it, here’s a general view of what you missed and how it all happened.

The Entire Ethiopian Horticulture Industry in One Place
For starters, in the course of the three days of the event, this year’s HortiFlora showcased the very best and rich floral—and generally horticultural—capabilities that Ethiopia has to offer. At least 100 local companies and others from roughly 35 countries took part. The different flower and horticulture companies showcased their offerings in a setting that blended horticultural and floral beauty and innovation in a conducive setting.

From breeders like De Ruiter, Deliflor, and Dümmen Orange, as well as Florensis to growers like Abyssinia Flowers, AQ Roses, Tinaw Business S.C., Asella Flowers Farm, Braam Flowers, Hansa Flowers, Ethio Vegfru Group, Sher Ethiopia, Sunrise Flowers, Klaver Flowers, Maranque Plants, Marginpar Ethiopia, Minaye Flowers, Roshanara Roses PLC, QualiRosa, Syngenta East Africa, Ziway Roses, Ethiopia Magical Flowers (EMF), BellaFlor Cut Flowers, Linssen Roses, ZK Flower, Herburg Roses, and Zuqualla Horti, among others, the event was a full house.

Alongside these, there were industry institutions like Royal FloraHolland, MPS, and Floranow, among many others from across the floriculture and horticultural industries and value chain, showcasing what they had on offer. And they all, seemingly, had the same opinion: the industry in Ethiopia is promising, and HortiFlora 2025 was just a marker of the better things to expect.

Tinaw Business S.C. General Manager Muluken Lemma, for instance, stressed the potential of the Ethiopian flower industry and pointed out that events, like HortiFlora, that showcase Ethiopia’s floral industry are important when it comes to showcasing what the country’s flower industry truly has to offer.

“The show has been busy for us, which is good as it shows the growth in Ethiopia’s flower industry. While the numbers on the first day were not very high like other fairs elsewhere, the fact that it has been busy makes it all that important both for us and others participating in the event.” – Kidist Shibru, the Sales and Marketing Manager at Tinaw Business S.C.

Grower Klaver Flowers, with facilities in both Holland and Hawassa in Ethiopia, also noted that the event had been quite a success, as pointed out by Lydia Klaver, the CFO at the flower company. HortiFlora 2025, Lydia indicated, had been effective in bringing everyone in the Ethiopian flower industry under one roof, thus effectively connecting everyone in the industry.

“So far, it has been a good show. There have been varieties of flowers from different companies, all of which prospective buyers now know of. Hopefully, it grows even bigger and better in the coming edition.” – Lydia Klaver.

Lydia’s views were equally supported by Frezgi Gebre Hiwot, who is Klaver Flowers’ Addis Ababa Office Manager. He also expressed his optimism for the next HortiFlora edition.

Also present at the 2025 HortiFlora was the team from Ziway Roses led by Ermiyas Solomon, the Operational Manager at the Holla Roses BV-owned flower farm based in the Oromia region’s Batu town near Lake Ziway. Ermiyas noted that this year, HortiFlora was bigger than it was two years ago. It had more exhibitors, newer technological innovations on showcase, and the ambiance was generally perfect. Ziway Roses, whose best-selling variety at the moment is Rose Mont Royal, grows 21 standard varieties and 34 spray rose varieties, many of which were on showcase at HortiFlora 2025.

“We look forward to the next HortiFlora and hope it will be even bigger and better. Because as the flower industry in Ethiopia, we know we have great potential, and this floral trade fair is one of the best ways through which we can showcase our industry’s potential.” – Ermiyas Solomon.

Many more, including Tewodros Zewdie, the Executive Director of EHPEA, as well as different representatives from growers like Raphael Joly of Abyssinia Flowers, Ruta Yoseph Kassa of Floral Chain Group (Asella Flowers), and Tsegaw Yabiti from Roshanara, had positive feedback for the trade fair.

Tsegaw, for instance, noted that the attendees’ visits to their stand gave them valuable insights, new opportunities, and great support to further enhance their flower company’s operations. 

“The exchange of knowledge and experiences has been truly inspiring, reaffirming our dedication to delivering top-tier flowers and seedlings. We thank everyone who stopped by, shared their expertise, and expressed interest in working with us. We look forward to strengthening these connections and continuing to grow together.” – Tsegaw.

An Important Event in the Ethiopian Calendar
The Ethiopian flower industry is one that is fast growing, and its success is a manifestation of the collective influence of the industry’s different players. The horticulture sector, according to Nega Mequanint, who is the incumbent Board Chair of EHPEA, has been resilient even amid adversity in the past years, and remains among the top three forex exchange earners for the country.

“HortiFlora is quite important as it attracts more investment to Ethiopia and also presents a platform for creating and concluding horticultural business deals.” – Nega Mequanint.

Alongside HPP Exhibitions, EHPEA therefore seeks to make HortiFlora a yearly event starting from the coming year, taking into consideration the demands of exhibitors, buyers, and other partners, as the fair continues to grow in both scope and content. It is essentially becoming one of the most important Meetings, Incentives, Conferences, and Exhibitions (MICE) events in the country’s calendar. 

Looking forward, one can therefore expect the next HortiFlora to be even bigger and better than this year’s edition, with more participants and exhibitors expected to attend. You can therefore start making your reservations as well as the plans to attend in advance.

Source: Thursd.

 

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HortiFlora 2025 was a resounding success!

Published: April 7, 2025

The 2025 edition of HortiFlora wrapped up Thursday March April 3rd at Millennium Hall in Addis Ababa, marking its largest event to date, with 140 exhibitors. This year’s fair attracted numerous international visitors, highlighting Ethiopia’s thriving cut flower industry, as well as the expanding fruit and vegetable sectors.

What began as a small trade fair has now become a key event for buyers looking to explore a range of Ethiopian products, from flowers to fruits and vegetables. With a growing number of exhibitors and international guests, HortiFlora has firmly established itself as a major gathering for the industry.

Over the past two decades, the fair has seen significant growth. More growers are now selling directly to buyers, sparking increased interest from regions like the Middle East and the Far East. “It’s a true grower-buyer fair, bringing together the industry’s top growers and offering buyers the opportunity to connect with multiple suppliers in one place,” says Dick van Raamsdonk of HPP Exhibitions, the event organizer, in collaboration with the Ethiopian Horticulture Producers Exporters Association (EHPEA).

While Ethiopia remains renowned for its cut flower production, its fruit and vegetable sectors—though still developing—are gaining significant traction. This year, these industries were prominently represented by both exhibitors and visitors.

A heartfelt thank you goes out to all the exhibitors and visitors who contributed to the success of HortiFlora 2025.

Click here for the an impression of HortiFlora 2025.

See you next year at HortiFlora 2026 from Wednesday March 18 – Friday March 20, 2026 at the Millennium Hall, Addis Ababa, Ethiopia!

 

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Tinaw at HortiFlora 2025

Published: March 27, 2025

Why Tinaw Flowers is Attending HortiFlora 2025

With HortiFlora 2025 just around the corner, Tinaw Flowers is excited to participate in this premier international floriculture event. As one of Ethiopia’s leading rose exporters, we recognize the importance of connecting with industry professionals, showcasing our quality flowers, and expanding our market presence. Here’s why this event is a key milestone for us and why you should visit our booth.

The Significance of HortiFlora 2025

HortiFlora is one of the most influential trade fairs in the floriculture industry, bringing together growers, exporters, suppliers, and buyers from across the world. This event provides an invaluable platform to explore the latest trends, technologies, and market opportunities in the global flower trade. As demand for high-quality flowers continues to grow, participating in HortiFlora allows us to stay ahead in a competitive market and strengthen Ethiopia’s position as a major floriculture hub.

Why Tinaw Flowers is Participating

At Tinaw Flowers, we are committed to producing and exporting quality roses that meet international standards. Our participation in HortiFlora 2025 is driven by our goal to:

• Showcase Our quality Roses: We take pride in our diverse range of roses, cultivated with care and precision to ensure unmatched beauty and longevity.
• Connect with Buyers & Industry Leaders: We are eager to meet with importers, wholesalers, and florists looking for reliable suppliers of fresh-cut roses.
• Expand Our Global Reach: Our focus is on strengthening relationships with existing clients while establishing new partnerships .
• Promote Sustainable & Quality-Driven Practices: We believe in responsible farming and sustainability, and we look forward to sharing insights into our eco-friendly growing techniques and ethical business practices.
• Announce Our Farm Expansion: As part of our commitment to growth and meeting increasing market demand, we are excited to share that Tinaw Flowers is expanding its farm to double production capacity. This expansion will allow us to enhance supply consistency, introduce new rose varieties, and serve more international buyers efficiently.

What to Expect at Our Booth

Visitors to our booth will have the opportunity to:

• Experience the beauty and quality of our roses firsthand.
• Learn more about our production process, quality standards, and export capabilities.
• Discuss business opportunities and explore potential collaborations.

Visit Us at Booth A6.04

We invite all industry professionals, buyers, and flower enthusiasts to visit Tinaw Flowers at Booth A6.04 at Millennium Hall, Addis Ababa, from Tuesday, April 1st to Thursday, April 3rd, 2025. Whether you are looking to source high-quality roses or explore long-term business relationships, we are ready to connect with you.

Let’s grow together at HortiFlora 2025! We look forward to seeing you there.

Source: Tinaw

 

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MPS Group celebrates 30th anniversary: A milestone in sustainability and innovation.

Published: March 17, 2025

This year, MPS Group celebrates its 30th anniversary, reaching a significant milestone in the sustainability and innovation sector. Over the past three decades, MPS has developed into a leading organisation in the field of sustainability and certification within the horticultural sector. The emphasis on environmental responsibility and social sustainability has enabled MPS to become a reliable partner for growers and businesses worldwide.

Thirty years of sustainable progress

Since its foundation in 1995, MPS has been committed to making the horticultural sector more sustainable through data-driven solutions. By encouraging growers to work transparently and sustainably, MPS has contributed to reducing the environmental footprint of the industry. The organisation has continuously innovated its certification and record-keeping systems, adapting to new technological developments and increasing market demands. Over the years, MPS has expanded its services to more than fifty countries, allowing growers worldwide to demonstrate their commitment to sustainability.

MPS’s data-driven approach, particularly through the MPS-ABC record-keeping environment, has helped companies monitor and reduce their environmental impact. The integration of various sustainability indicators has made it possible to track progress in areas such as usage of water and crop protection agents. The insights gained from these data analyses have led to targeted sustainability improvements in horticulture.

MPS Group at HortiFlora 2025

Arthij van der Veer, Area Manager for the Americas and Africa, and Remco Landsmeer, who is ultimately responsible for the MPS-ECAS audit organisation, will be present at HortiFlora 2025. The participation of MPS and MPS-ECAS in HortiFlora 2025, which will take place in Addis Ababa from 01 to 03 April 2025, offers an important opportunity to share expertise. During this international trade fair, Arthij and Remco will welcome visitors and provide valuable insights into the future of horticulture. The fair not only functions as a platform for networking and knowledge exchange, but also as an opportunity to present the latest developments and innovations in the sector.

The choice of Ethiopia as the location for HortiFlora is relevant, as the country has positioned itself as an important centre for floriculture. The favorable climatic conditions and the investments in infrastructure make it attractive for growers who focus on the export of flowers and plants. This also offers MPS the opportunity to share its vision and expertise with a growing number of interested parties.

Looking towards the future

With the 30th anniversary as a backdrop, MPS Group looks confidently to the future, where new opportunities and further growth are pursued. The past decades have shown that sustainability and innovation go hand in hand, and MPS is determined to continue to play a pioneering role in the horticultural sector.

In its anniversary year, MPS reaffirms its mission to support horticultural businesses in their sustainability journey. By continuously evolving its data-driven approach and working closely with the industry, MPS is set to drive further positive change. The organisation remains committed to its vision of a more transparent, responsible, and environmentally friendly horticultural sector.

MPS’s anniversary year marks an important step towards a sustainable future for horticulture, and the organisation is looking forward to continuing this journey together with the sector.

Source: MPS.

 

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HortiFlora 2025: “The biggest and most beautiful edition yet”

Published: March 13, 2025

What began as a small-scale trade fair has evolved into a prominent event for buyers seeking Ethiopia’s range of flowers, as well as vegetables and fruits. With a record number of exhibitors, a diverse product selection, and a growing number of international visitor registrations, the trade fair in Addis Ababa is gearing up for its 2025 edition, set to take place from April 1-3 at the Millennium Hall, just minutes from the airport.

Over the past 20 years, the event has grown significantly, and with more and more growers selling their products directly, interest from the Middle East and Far East continues to rise. “It’s a true grower-buyer fair, bringing together the industry’s biggest and most established growers. The ability to meet so many suppliers in one place is invaluable, saving buyers both time and money,” says Dick van Raamsdonk of HPP Exhibitions, the event organizer, in collaboration with the Ethiopian Horticulture Producers Exporters Association (EHPEA).

20 years of development and growth
Van Raamsdonk is proud of the progress made over the past two decades and how the trade fair has evolved, overcoming challenges such as event cancellations due to external factors. “The fair has grown alongside the industry itself, adapting to market demands and establishing itself as the premier platform connecting international buyers with Ethiopia’s top growers.”

Expanding beyond flowers to vegetables and fruits
This year, in addition to flowers, HortiFlora is allocating more space for vegetables and fruits, including strawberries, beans, and other key crops. “As these products fall under EHPEA’s umbrella, their inclusion creates new business opportunities for traders across various agricultural sectors.”

Visitors from the Middle East, Far East, and Europe
“The short travel distance makes it easy for buyers to connect directly with growers. Traditionally, Ethiopian flowers were sold through auctions, but direct sales are becoming more common, a trend that has been developing for years”, says Van Raamsdonk. He also expects a significant number of European buyers. “Every year, many Europeans register at the last minute but ultimately attend in large numbers.”

The biggest and most beautiful edition yet
With 140 exhibitors, HortiFlora 2025 is the largest edition to date. “I also believe it will be the most stunning, as this year’s flower displays are truly impressive, and exhibitors are dedicating significant attention to their stands. Additionally, the presence of all farm owners makes this edition more relevant than ever.”

Source: FloralDaily

 

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Ethiopia’s HortiFlora 2025 Is Coming Up, Here’s Why You Should Plan to Attend It

Published: February 27, 2025

The upcoming premier international horticulture and floriculture trade fair takes place from Tuesday, April 1, to Thursday, April 3, 2025.

The HortiFlora 2025, Ethiopia’s premier international horticulture and floriculture trade fair, is set to raise the flower industry’s standards to new heights when it makes a return to Addis Ababa’s Millennium Hall from Tuesday, April 1, to Thursday, April 3, 2025. Organized by HPP Exhibitions, the globally renowned trade fair specialist with decades of expertise in bridging the flower and horticultural markets, this year’s event promises an unmatched convergence of different players in the horticulture and flower industries.

A Gateway to Ethiopia’s Horticultural and Floriculture Scene
Since its inception, the HortiFlora has been a key event in Ethiopia’s horticulture sector’s calendar; a country which today ranks among the world’s top five cut flower exporters. The previous event, held in 2023, according to HPP Exhibitions, concluded with strong outcomes for exhibitors and attendees, marking a significant return after a four-year hiatus. Then, nearly one hundred companies participated, drawing a robust turnout of regional and international participants eager to discover Ethiopia’s floral and horticultural offerings for export. This year’s event is expected to be even bigger and better.

“The 2025 Hortiflora is anticipated to surpass 2023’s event, with even more exhibitors and larger booths showcasing a broader array of flowers and fresh produce. Additionally, with the Ethiopian Birr now a free-floating currency, Ethiopian exports have gained a competitive edge, enhancing the country’s appeal as a business destination. This currency shift is expected to draw even more international buyers eager to source high-quality fresh flowers and produce from Ethiopia.” — HPP Exhibitions.

The 2025 edition, hosted in collaboration with the Ethiopian Horticulture Producers Exporters Association (EHPEA) and sponsored by Zemen Bank & Ethiopian Cargo and Logistics Services, builds on two decades of the industry’s growth which has been marked by a consistent expansion and development of flower farming infrastructure, as well as a surge in international investment.

The fast growth of the flower industry in the country is largely thanks to its ideal climate, affordable labor, and strategic logistics, reflected in Ethiopia’s ascendancy as a key global hub when it comes to flower growing and export. HortiFlora, therefore, serves to put all these qualities on display drawing the global eye to this Eastern African country.

What You Can Expect at the HortiFlora 2025
Spanning three days, the expo which will host more than 100 exhibitors—a mix of Ethiopian and international growers, suppliers, and service and input providers—will showcase everything from a wide range of flowers and fresh produce. Attendees can expect to get a feel of flowers, vegetables, fruits, and herbs showcased in all their glory.

HortiFlora 2025, also, offers a rare image of the emerging trends shaping and reshaping the flower and horticulture industries. Its strategic timing and location—a stone’s throw from Addis Ababa Bole International Airport—, likewise, make it attractive for global players in the industry, as it gives them a convenient first-hand experience of Ethiopia’s horticulture and flower industries, whose exports keep on growing. It, essentially, connects buyers and other investors directly with suppliers and other industry players in this fast-growing hub.

Attending the fair, one can, therefore, expect to engage and network with participants from across the African region as well as countries like the Netherlands, Germany, Russia, Australia, and the Middle East. There will also be sourcing and procurement teams from major European flower retail supply chains and markets.

At the event, there will, also, be structured networking sessions, buyer-seller meetups, and, maybe a farm tour, if you can, which will enhance one’s engagement with Ethiopia’s growers. One will, for instance, have the opportunity to rub shoulders with key industry individuals, breeders, growers, suppliers, and policymakers during organized networking meetings, stall visits, one-on-one sessions, as well as other engagement activities, which presents a platform for partnerships that could redefine the flower business course. 

This edition’s participants include homegrown big-shots like Abyssinia Flowers, Afriflower, Agriflora PLC, AQ Roses, Asella Flowers Farm, Azrom, Braam Flowers, ET-Highland Flora, Hansa Flowers, Ethio Vegfru Group, Florensis Abyssinia Farm, Sher Ethiopia, Galica Flowers, Sunrise Flowers, Klaver Flowers, Maranque Plants, Marginpar Ethiopia, Minaye Flowers, Roshanara Roses, Tana Flora, Syngenta East Africa, Ziway Roses, ZK Flower, and Zuqualla Horti, among others. International players including De Ruiter Innovations, Royal FloraHolland, Selecta Cut Flowers, MPS, Herburg Roses, and several others from across the floriculture and horticultural industries and value chain will, likewise, be present.

Participating in the HortiFlora 2025 Event

To take part in the event, register early through the HPP Exhibition’s official website to secure your spot among thousands of others who will be taking part because you just have to be there to fully experience all that the flower and horticulture industries in this country, as well as elsewhere across the world, has to offer. So, mark your calendar and plan to attend!

_{Featured and header image by Ethiopian Horticulture Producer Exporters Association – EHPEA.}

Source: Thursd.

 

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HortiFlora 2025 announced!

Published: October 30, 2024

The next edition of Ethiopia’s premier international horticulture and floriculture trade fair has been announced and is set to take place from Tuesday, April 1, to Thursday, April 3, 2025.

The previous event, held in 2023, concluded with strong outcomes for both exhibitors and attendees, marking a significant return after a four-year hiatus. Nearly 100 companies participated, drawing a robust turnout of international buyers eager to explore Ethiopia’s offerings for export.

The 2025 Hortiflora Expo is anticipated to surpass 2023’s event, with even more exhibitors and larger booths showcasing a broader array of flowers and fresh produce.

Additionally, with the Ethiopian Birr now a free-floating currency, Ethiopian exports have gained a competitive edge, enhancing the country’s appeal as a business destination. This currency shift is expected to draw even more international buyers next April, eager to source high-quality fresh flowers and produce from Ethiopia.

 

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HortiFlora 2023

Published: July 1, 2023

Addis Ababa, March 22, 2023. The international horticulture and floriculture trade fair Hortiflora 2023 ended well with very satisfactory results, according to exhibitors and visitors. The ambiance was great and the show really served its purpose of promoting exports of Ethiopian grown flowers, vegetables and fruits. Being held 4 years after the last edition took place due to Corona, there were good vibes going around the Hall during the event with many talks and chats in the stands and aisles. The number of exhibiting companies was in the end much higher than expected.

Almost 100 companies from Ethiopia and abroad participated with a stand. Also International attendance was good with a lot of international buyers visiting the show during all 3 show days. The Ethiopian Horticulture Producers Exporters Association EHPEA expressed their satisfaction and look back to a very successful come back of HortiFlora, the show case of their industry.

As part of the trade fair prices were awarded to the Best Designed Stands. The following 4 companies came out as winners:

• Tinaw Business Share Company (Platinum)
• Minaye Flowers (Gold)
• ATI – The Ethiopian Agricultural Transformation Institute (Silver)
• Exome Holdings (Bronze)

 

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Beware of attendee list scams

Published: June 30, 2023

There are ‘unofficial’ companies aggressively pursuing attendees/exhibitors to buy/order the attendee lists of HortiFlora Expo Ethiopia. Unfortunately, some past attendees/exhibitors have fallen prey to these companies and their offers. The organizer of HortiFlora Expo Ethiopia, HPP Exhibitions, does NOT release visitor contact details to anybody. Do not reply to these requests as these companies simply do not have the attendee list and try to scam you.

 

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Beware of possible hotel fraud

Published: June 30, 2023

There are ‘unofficial’ companies aggressively pursuing attendees/exhibitors to book discounted hotel rooms through their company. Unfortunately, some past attendees/exhibitors have fallen prey to these companies and have either:

• Been relocated with little or no warning
• Lost their significant deposits
• Not had the guest rooms they thought they had booked
• Not had the hotel they thought they had booked
• etc.

This has caused great hardship to these companies and individuals. Reservations made through an agency will be at your own risk. We advise you to book directly with hotels and not through a third party.

Such companies should be avoided, as there are no agencies affiliated to HPP Exhibitions, other than those mentioned on our website!

 

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