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Walk Through IFTEX With World of Spray Roses: Spray Roses, Selfies & Show-Stopping Stands

Published: July 1, 2025

Earlier this month, we packed our bags and headed to Nairobi for one of the biggest events on the floral calendar: IFTEX 2025 at the Oshwal Centre. And wow — what a show! This year was absolutely buzzing. From jam-packed halls to jaw-dropping floral displays, it was nearly impossible to move through the aisles without bumping into a bunch of blooms or a crowd of excited visitors (the good kind of floral traffic jam).

But the best part? Spotting The World of Spray Roses logo proudly shining on so many stands! There’s nothing quite like seeing our spray rose growers in their element — stylish, creative, and full of floral flair.

Come on, let’s take a little walk through IFTEX together.

First Stop: Flora Ola

We kicked things off in Hall 1 and were instantly drawn to the creative use of space from Flora Ola — their first time exhibiting at IFTEX, and they absolutely nailed it! The photo wall was a total hit (hello, Instagram backdrop), and the vibe was fresh and fun.

We chatted with the lovely team, who confessed they didn’t expect the stand setup to take quite so long. “We almost slept here the night before!” one of them laughed. We’ve all been there. Welcome to flower show madness!

Redlands: A Floral Candyland

Next up? A sweet treat from Red Lands Roses SEZ Plc , where the stand theme was a candy shop bursting with floral delights. We met Bart and their new marketing & comms lead, Priscah, who had only just joined the team on March 1st. Her very first assignment? Designing the IFTEX stand. No pressure, right?

When we asked them to pick a fave spray rose, they went with La Mandarina and Daphne — both bright, bold, and utterly delicious.

Interplant: Roses Take Centre Stage

The Interplant Roses BV stand — shared with World of Spray Roses — was a total showstopper. Our floral friend Floey and her team worked their magic, creating a dreamy display where the roses really spoke for themselves.

It was a lush celebration of spray rose varieties, colour, and shape — everything we love.

Isinya: Roses Meet Jungle Vibes

Around the corner, isinya roses company drew us in with their jungle-themed stand (complete with butterflies in the logo — can you get more romantic?). Their display was lush and leafy, with roses peeking out like exotic treasures.

Their fan-fave spray rose? Fireworks — cute, charming, and totally dreamy.

Black Tulip & Fontana: Lion Kings of the Show

You couldn’t miss this one. With shelves of roses lining the edge and a massive lion made entirely of flowers at the centre (yes, really), the Black Tulip Flowers LLC / Fontana stand was a must-see.

It took four hours to craft that lion, and the result was roaringly good. We talked about spray roses and trends, and confirmed what we suspected — demand is soaring, especially for premium varieties like the Julietta’s, a hit in Eastern Europe.

Sian Flowers: Safari Chic and Award-Winning

Sian Flowers™ stayed true to their roots with a safari-themed stand, taking home the award for Best Stand Design (and rightly so!). The savannah aesthetic was effortlessly cool, with floral details woven into every corner.

A big win for style, substance, and spray roses.

Roseto Ltd: Black, Gold & Bold Blooms

Tucked away in Hall G, Roseto Ltd turned heads with their sleek black and gold branding — a seriously luxe look that made their spray roses pop like never before. Set against dark wood cabinetry, the whole setup had that boutique-chic feel that stopped us in our tracks.

We caught up with Prateek, the Commercial Manager from the Megaspin Group, who’s no stranger to impossible questions… So naturally, we asked him to pick a favourite spray rose. Without hesitation, he went with the Julietta collection — a choice we totally get. Elegant, versatile, and always in demand.

Groove (Fresh Exchange): Secret Star Interview

We tracked down the elusive Mark from Groove Flowers (yes, we finally got him!) at the Fresh Exchange stand. Groove only grows spray roses at their Naivasha farm — a bold move that we seriously respect.

His favourite spray rose? Without hesitation: Ella. Great taste, Mark. We’ve got an interview coming soon with Fresh Exchange, so keep your eyes peeled for more juicy details.

Mzurrie: Cool Cars and Cooler Roses

Always effortlessly cool, Mzurrie Flowers turned heads with their sleek stand design, featuring two cars and their iconic wreath logo front and centre. We didn’t manage to catch the team (they were always with clients — love to see it!), but their display spoke volumes.

Subati: A Floral Hideout

Subati brought back their signature floral hideaway with an open, welcoming twist this year. The natural textures and cascading roses created a peaceful pause in the middle of the madness.

Every time we dropped by, they were too busy chatting with clients to stop. Honestly, that’s the best kind of “too busy”.

Karen Roses: Cool, Chic & Rose-Ready

Karen Roses found the perfect corner spot, just next to a meeting room — a clever bit of location strategy! Their stand was chic and contemporary, with a glowing logo and elegant displays of their spray roses (of course, proudly featuring the World of Spray Roses emblem).

The vibe? Sleek, soft, and seriously stylish.

Tambuzi: Romance in Full Bloom

Our final stop was Tambuzi, where the theme this year was the Tambuzi Scented Garden — and it was pure romance. Their garden-style setup featured classic roses alongside their spray rose collection, all nestled in charming pots.

We caught up with Sales Manager Daniel, and asked the impossible: What’s your favourite spray rose? He struggled (who wouldn’t?), but in the end, he picked Hawi. Excellent choice, if we may say so.

Wrapping Up the Walk

IFTEX 2025 was full of energy, innovation, and endless inspiration — and seeing so many World of Spray Roses farms shining bright made our hearts bloom a little bigger.

We’ve taken you on a whirlwind tour, but this only scratches the surface of the talent, passion, and creativity on display. Whether you’re a florist, designer, or just a die-hard spray rose fan, we hope you’re as inspired as we are.

Until next year, Nairobi!

Source: World of Spray Roses

 

 

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