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Viking Roses at IFTEX 2026

Published: May 4, 2026

In 1995 John Williams started Harvest Limited in Athi River, Kenya, pioneering in spray roses and introducing them to the European market.

It has taken some decades, but today, more and more spray varieties survive the first few days in the vase and all rose breeders have sprays in their breeding programs. The spray rose is following in the footsteps of the spray carnation, with hundreds of hectares of production, increasing daily.

In 1996 Rosa Eskelund started her own rose breeding in her and her husband Harley’s own firm of Roses Forever. Her genetic base was in miniature and garden roses and, cut roses, branded as Viking Roses, followed some 10 years later, known for garden shapes, bright colors and, more and more, fragrance.

Today we see an increasing focus on garden sprays in Kenya, Ecuador, The Netherlands and even Ethiopia, and a shift from bouquet fillers to centerpieces. Big flowers, wild colors and shapes, preferably fragrant, as long as transportability and vase life are ok.

Up the ally of Viking Roses …

At IFTEX 2025, Karen Roses was the first to present the stunning Rosa Loves Me® Radiant Rebecca, to be followed this year by Rosa Loves Me® Beyond Venus through Subati Flowers.

More to Follow …

And more …

Check out our trials in the Nakuru area, or our stand at IFTEX 2026, stand A2.08. Or visit Viking Roses website.

 

 

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