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New Podcast Episode: Inside the Hold x IFTF – From field to vase

Published: November 14, 2025

From Kenya’s highlands to Amsterdam’s vases, every flower depends on precision and partnership. In this special Inside the Hold podcast episode in collaboration with IFTF, industry voices explore how innovation, sustainability, and smarter logistics are reshaping floriculture—ensuring each bloom arrives fresher, faster, and with a lighter environmental footprint. Watch the episode to discover how the world’s most delicate cargo keeps blooming.

 

 

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