Latest News

 

IFTF 2024

Published: November 18, 2024

After three colorful days, the IFTF came an end. At 5pm, the Expo Greater Amsterdam will close its doors on November 7th, concluding the 14th edition of the IFTF. How was the show? So far, the exhibitors are pleased. Traditionally, the show is attracting visitors from all over the world. Striking this year is the increased number of visitors from the US. Once again, it was a real buyer-grower exhibition.

This year, it is the first time that the show is held from Tuesday till Thursday instead of Wednesday till Friday. Whether this shift will positively impact the visitor numbers has to be seen. However, there are high expectation because it’s a trend that you see at many exhibitions in many countries.

FloralDaily is also exhibiting at the show, handing out their free Greenhouse Guide. And of course, our editors are present, taking pictures for their traditional photo report and looking for the latest news.

Pro Ecuador organized a country pavilion at the IFTF 2024, build with recycled pallets and natural materials. Juan Carlos Yepez from Pro Ecuador says: “IFTF 2024 has become our most important promotional event outside Ecuador.”

The team of Soex Flora, an Indian rose farm

Ravikumar Sivalingam and Ruud van der Gaast of Rosebud, one of Uganda’s largest rose growers, with Martin Westerhout of Roses and Flowers Consultancy.

“IFTF 2024 is a fantastic opportunity for Rwanda to establish meaningful connections with buyers worldwide,” stated Ms. Janet Basiima, Division Manager of Export Markets Development & Innovation at NAEB.

The team of Mecaflor launching their new sleeving machine that attaches flower food to the sleeve.

Source: FloralDaily.

 

---

 

The Floral World United at IFTF 2024

Published: November 12, 2024

This is a report of how the floral industry met at the annual International Floriculture Trade Fair.

This year’s International Floriculture Trade Fair was a feast for the eye. The halls of Expo Greater Amsterdam were filled with the most beautiful flowers from all corners of the world. This is a report of how the floral industry united for three days in a tiny Dutch town with a big exhibition venue.

Three Days of Floral Feelgood
There’s nothing that beats flowers at their best. Walking around in the Expo for three days are not enough to stay amazed on the beauty of all the colors Mother Nature has for us.

The message that they sent across the halls was clear: Flowers are good for you! They contribute to well-being in many ways: by bringing prosperity to thousands of workers earning a living in the industry as well as conveying positive emotions to consumers buying and getting these flowers.

The World Gathers at the International Floriculture Trade Fair
The whole world was there in Vijfhuizen’s venue. Walking around at the fair, you’d pass by all the breeders and growers that matter from Ecuador, Colombia, Chile, and the USA, before passing by the European companies from Italy, Spain, France, Denmark, Turkey, and—naturally—the Netherlands. Next stop: Africa represented by many producers from Kenya, Ethiopia, and Uganda, finally turning to Asia where the most delicious flowers from India, South Korea, and Japan took the stage.

Over three days the fair attracted thousands of visitors who were meeting old friends and getting to know new ones. The atmosphere in the corridors was loose and relaxed, and a good conversation about the flowers, machinery, techniques, and the industry as a whole was never far away. Every day ended with a toast to the prosperity of the mutual business.

Flowers Love People, People Love Flowers
Yes, the industry is under some pressure to give an answer to the criticism of a minority group of people who would rather buy plastic flowers or none at all than understand the emotional and economic significance of flowers. That topic was brought to the table on the eve of the IFTF during the annual Floriforum, where representatives from all levels of the industry met and discussed. The conclusion could be no other than that everyone who is involved in the flower business should speak out, and tell the story of how flowers love people and that (the far majority of the) people love flowers.

Source: Thursd.

 

---

 

IFTF 2024 Breaks All Records

Published: October 31, 2024

This event is truly expanding as a global hub for the floriculture industry.

This year’s International Floriculture Trade Fair (IFTF) is shaping up to be the biggest yet, with record-breaking participation from flower growers worldwide. With over 150 growers representing a 10% increase from last year, this event is truly expanding as a global hub for the floriculture industry. Exhibitors this year will span 13 countries, showcasing a wide array of blooms and innovations aimed at elevating sustainable floriculture practices. So, what’s happening from 5 to 7 November at IFTF?

More South America and Africa

A highlight of the IFTF this year is the increased presence from Africa and South America, with first-time participation from Uganda, which will feature six growers in its own national pavilion. Meanwhile, Ethiopia and Kenya are growing their presence, with Kenya organizing two national pavilions—one from the Agriculture Ministry and another by the Kenya Flower Council (KFC)—along with individual exhibitors. South America is well-represented by 98 Colombian and Ecuadorian growers, emphasizing the importance of these regions in the global floral trade.

Come to Expo Greater Amsterdam in Vijfhuizen

Hosted at the Expo Greater Amsterdam (formerly known as Expo Haarlemmermeer) in Vijfhuizen, Netherlands, IFTF is renowned for fostering industry connections while showcasing everything from new flower varieties and sustainable production methods to technology designed to make operations more efficient. As floriculture continues to focus on sustainability, many exhibitors are spotlighting environmentally friendly practices like water-efficient growing and eco-friendly packaging. Innovation in floral displays is also expected, with florists and floral designers presenting imaginative creations that reflect the latest trends.

Floriforum With DFG’s CEO Jan van Dam

Union Fleurs – International Flower Trade Association and FSI – Floriculture Sustainability Initiative have announced Jan van Dam, CEO of Dutch Flower Group, as the keynote speaker to open this year’s Floriforum, taking place on Monday 4 November afternoon on the eve of the opening of IFTF. He will set the scene and inspire the afternoon program with stimulating perspectives on the theme “Cultivating Sustainability Together – Shaping Tomorrow’s Floriculture”.

After the keynote speech, there will be panel discussions led by a moderator. Panelists from different parts of the industry will share their thoughts and contribute to the discussion with transparent and data-driven insights. The conversation will focus on the important steps we collectively need to take for both B2B and B2C, aiming to create a unified, positive message. This approach will help sustain the future of the flowers and plants market and keep attracting the consumers of tomorrow.

The panel for 2024:

• Jan van Dam, CEO of Dutch Flower Group
• Sibbe Krol, Director of Sustainability, Bloom & Wild Group
• Yvonne Watzdorf, Managing Director of the Flower Council of Holland
• Dominic Weston, Director Product and Supply Interflora British Unit (National Unit covering UK & Ireland) and Sustainability Manager Interflora-Fleurop Global Flower Services
• On behalf of the Fairmiles initiative: Simon Derrick, Global Head of Sustainability Blue Skies, and James MacGregor, Development Economist and author of the ‘Fair Miles: recharting the food miles map’

The conversation will focus on the important steps we collectively need to take for both B2B and B2C communication, aiming to share knowledge and best practices in order to create a unified, positive message. This approach will help sustain the future of the flowers and plants market and keep attracting the consumers of tomorrow.

Professional moderator Simone van Trier will conduct the overall program and facilitate interaction and co-creation with the audience to ensure a dynamic and stimulating afternoon.

Registration to Floriforum is free of charge and still open to qualified participants directly involved in the international floriculture industry. But the seats are almost sold out. If you are not yet registered, don’t miss out, and sign up now using the conference registration form to join the conversation. 

Floriforum is organized by Union Fleurs – International Flower Trade Association in partnership with FSI – Floriculture Sustainability Initiative and sponsored by HPP Worldwide and Kuehne + Nagel. It will take place on Monday 4 November 2024 from 4pm to 6pm in the auditorium of IFTF, EXPO Greater Amsterdam in Vijfhuizen, the Netherlands and will be followed by a networking cocktail at 6pm. A welcome coffee will be offered to attendees from 3 pm. 

Diversity in Programs, Participants, and Innovations

With the diversity of programs, participants, and innovations on display, IFTF 2024 is set to be an unmissable event for anyone in floriculture. The event, which will run from November 5-7, will provide ample opportunities to explore floral art, make industry connections, and dive into new global trends in the floriculture space.

Where and When?

Whether you’re traveling from a neighboring country or across the globe, Expo Greater Amsterdam is conveniently located with easy access from Schiphol Airport and major transport links.

Attendees are encouraged to register to secure their spot, as the event is expected to draw a large crowd once again. With over 25,000 square meters of exhibition space, it’s important to plan your visit wisely to ensure you can explore the event fully and take advantage of all the opportunities it offers.

The venue address of IFTF is:

Greater Amsterdam Expo (formerly known as Expo Haarlemmermeer)
Stelling 1, 2141 SB Vijfhuizen, Netherlands

Exhibition hours are:

• Tuesday, Nov. 5, 2024, from 10:00 – 18:00
• Wednesday, Nov. 6, 2024, from 10:00 – 18:00
• Thursday, Nov. 7, 2024, from 10:00 – 17:00

All photos by Rob Metsers (info@robmetsers.nl) courtesy of HPP.

Source: Thursd.

 

---

 

Record Number of Flower Growers at this year’s IFTF Expo!

Published: October 21, 2024

This year’s International Floriculture Trade Fair (IFTF) is poised to be the largest ever, featuring 151 flower growers from around the globe, a significant rise from last year’s 137, reflecting a 10% growth. Exhibitors represent 13 countries, and for the first time, flower growers will make up over half of all participants, increasing from 47% to 53%.

Uganda

Uganda is making its debut at the expo, showcasing six growers in a national pavilion. Ethiopia continues to expand its presence, bringing in more exporters, while Kenya shows the most remarkable increase, with a substantial number of growers participating. This includes two national pavilions—one from the Kenyan Agriculture Ministry and another from the Kenya Flower Council—alongside many individual stands from Kenyan growers, underscoring the country’s commitment to the flower industry.

South America

South America is also well-represented, particularly by Colombia and Ecuador, which together will host 98 growers, marking a 5% increase from last year and making them the two largest contributors from the continent. With a notable rise in participation from African growers, especially from Kenya and Ethiopia, the “big four”—Colombia, Ethiopia, Ecuador, and Kenya—are solidifying their positions as leading suppliers of cut flowers globally. With visitors arriving from over 125 countries, IFTF is reinforcing its reputation as one of the world’s premier cut flower trade fairs.

 

---

 

IFTF 2024 Is the Leading Floral Industry Trade Show!

Published: September 25, 2024

The International Floriculture Trade Fair presents Itself as the global stage for excellence.

The International Floriculture Trade Fair (IFTF) is set to make a grand return to the Expo Greater Amsterdam from Tuesday 5th until Thursday 7th of November, 2024, and the floriculture world couldn’t be more excited. As one of the largest and most influential trade fairs dedicated to floriculture, this event has grown to become a key meeting point for florists, growers, breeders, and suppliers across the globe.

With its reputation for innovation and fostering industry connections, the IFTF promises to be a place where business and creativity meet to shape the future of floriculture. Or, as the hosts from HPP Worldwide rightfully like to present it: “IFTF 2024 Is the leading floral industry trade show!”

A Dynamic Platform for the Floriculture Industry

The IFTF isn’t just another trade show; it’s a unique platform where the floriculture community gathers to showcase its latest innovations, connect with potential buyers, and explore future business opportunities. Whether you’re a grower, florist, or part of the supply chain, this event provides you with a rare chance to network with top professionals, discover cutting-edge floral products, and stay ahead of the latest industry trends.

Flower breeders will showcase their latest varieties, which are not only more stunning and long-lasting but also more resistant to diseases and pests. For florists, this is a treasure trove of new material to work with, offering clients something unique and beautiful for every occasion. Meanwhile, suppliers will present cutting-edge tools that streamline operations for everyone, from growers to retailers.

“Whether you’re looking to make new business contacts, discover the latest in floral trends, or be inspired by breathtaking floral artistry, IFTF is the place to be.”

Innovation at the Heart of IFTF

Innovation is at the heart of the IFTF, and 2024 will continue this tradition. New technologies aimed at increasing sustainability in flower production, reducing environmental impact, and improving supply chain efficiency will be on full display. In recent years, there’s been a growing focus on eco-friendly packaging, water-efficient growing practices, and renewable energy use in floriculture.

The rise of automation, artificial intelligence, and digitalization in the floriculture industry will also take center stage, with demonstrations of new software and tools designed to optimize production and distribution.

Let’s Network!

What makes the IFTF truly valuable for attendees is its role as a networking hub. The fair brings together a wide range of professionals, from growers and florists to suppliers and technology providers. The event is designed not just for business deals but also for sharing knowledge and insights that help the entire floriculture industry grow and innovate together.

One of the highlights of IFTF 2024 will be its truly international scope. Exhibitors and attendees come from all over the world, making it a global celebration of floriculture. Last year’s event saw over 300 exhibitors from countries including the Netherlands, Ecuador, Ethiopia, and Kenya, and this year is expected to be no different, with even more countries joining the floral showcase. Visitors will have the opportunity to explore country-specific pavilions, where nations like Colombia, Thailand, and Italy will present their best floral offerings.

These country pavilions offer a glimpse into the local growing techniques, cultural influences on floriculture, and the uniqueness of each region’s flora. It’s also an ideal space for exhibitors to forge international partnerships, exchange knowledge, and explore cross-border opportunities.

Sustainable Floriculture Takes the Lead

Sustainability is no longer a trend; it’s a necessity, and the floriculture industry is taking this seriously. IFTF 2024 will continue to highlight sustainable floriculture practices, from organic growing methods to eco-conscious packaging solutions. As consumers demand more transparency in the production process, exhibitors will be showcasing ways in which they are reducing their environmental footprint and contributing to a more sustainable future for the industry.

As floriculture continues to evolve with sustainable practices, eco-friendly techniques, and technological advancements, breeders, growers, and industry-related companies promise to highlight all these emerging trends. The event will be a bustling hub of inspiration and business potential. This starts already one day ahead of the IFTF with a Floriforum session themed “Cultivating Sustainability Together – Shaping Tomorrow’s Floriculture.”

Inspirational Floral Designs

For florists, IFTF is a unique opportunity to explore new floral varieties and establish direct relationships with growers and suppliers, ensuring you have access to the best products the industry has to offer. For breeders, it’s a chance to showcase their newest cultivars, gain feedback, and secure partnerships with distributors and retailers.

And, of course, IFTF wouldn’t be IFTF without a celebration of creativity. Visitors will be treated to spectacular floral designs, with fresh flowers arranged in innovative ways that demonstrate what’s possible in floral art. IFTF is renowned for its creative displays, where flowers are transformed into breathtaking installations and inspiring designs. Florists will leave the event brimming with new ideas.

Where and When?

With all this excitement on the horizon, now is the time to start planning your trip to IFTF 2024. Whether you’re traveling from a neighboring country or across the globe, Expo Greater Amsterdam is conveniently located with easy access from Schiphol Airport and major transport links.

Attendees are encouraged to register early to secure their spot, as the event is expected to draw a large crowd once again. With over 25,000 square meters of exhibition space, it’s important to plan your visit wisely to ensure you can explore the event fully and take advantage of all the opportunities it offers.

The venue address of IFTF is:

Greater Amsterdam Expo (formerly known as Expo Haarlemmermeer)
Stelling 1, 2141 SB Vijfhuizen, Netherlands

Exhibition hours are:

• Tuesday, Nov. 5, 2024, from 10:00 – 18:00
• Wednesday, Nov. 6, 2024, from 10:00 – 18:00.
• Thursday, Nov. 7, 2024, from 10:00 – 17:00.

IFTF 2024 is an unmissable event for anyone in the floriculture industry. With its wide array of exhibitors, global representation, focus on innovation and commitment to sustainability, it offers a comprehensive experience that connects every part of the floriculture world. Whether you’re looking to make new business contacts, discover the latest in floral trends, or be inspired by breathtaking floral artistry, the International Floriculture Trade Fair is the place to be in November 2024.

So, gear up for an exciting few days that promise not just business opportunities but also a celebration of all things floral!

Source: Thursd.

 

---

 

Beware of attendee list scams and unofficial exhibiting listings!

Published: November 27, 2018

We would like to alert you to the presence of “unofficial” companies that are actively approaching attendees and exhibitors with offers to publish, purchase or order exhibitor/attendee lists from IFTF. It is unfortunate that some past participants have become victims of these deceptive practices.

We want to emphasize that HPP Exhibitions, the organizer of IFTF, does NOT provide visitor contact details to any third parties. Therefore, we strongly advise against responding to these requests, as these companies do not possess the genuine attendee list and are attempting to scam you.

Please remain cautious and vigilant when dealing with any communication regarding attendee lists. Protect your personal information and be wary of unsolicited offers that may compromise your security.

If you have any concerns or questions, please reach out to the official IFTF organizers directly. Your trust and safety are our top priorities, and we are committed to ensuring a secure and successful event for all participants.

 

---

 

Beware of possible hotel fraud

Published: November 27, 2018

There are ‘unofficial’ companies aggressively pursuing attendees/exhibitors to book discounted hotel rooms through their company. Unfortunately, some past attendees/exhibitors have fallen prey to these companies and have either:

• Been relocated with little or no warning
• Lost their significant deposits
• Not had the guest rooms they thought they had booked
• Not had the hotel they thought they had booked
• etc.

This has caused great hardship to these companies and individuals. Reservations made through an agency will be at your own risk. We advise you to book directly with hotels and not through a third party.

Such companies should be avoided, as there are no agencies affiliated to HPP Exhibitions, other than those mentioned on our website!

 

---