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HortiFlora Expo 2023

The Ethiopian Horticulture & Floriculture Industry developed in the past 20 years towards a full grown player and put itself on the world map as one of the leading exporters of cut flowers.

The area for greenhouses grew in these decades with an average of about 50 hectares per month. Consequently exports accelerated the need for airfreight capacity considerably and the process of accomplishment is well on track. It can be said that the Ethiopian government – by putting a lot of emphasis on the development of the Ethiopian Floriculture & Horticulture Industry – is responsible for a great deal of this enormous achievement.

Besides the Ethiopians themselves, also Israeli and Dutch growers have made considerable efforts to establish Horticulture & Floriculture businesses in Ethiopia in recent years. As far as the Floriculture sector is concerned, Ethiopia went through a similar development as Ecuador went through back in 1992. Although the circumstances were not exactly the same, there are many characteristics that looked alike. To name a few: climate, altitude, landscape and proximity of an international airport inrelation to the location of the flower farms, are circumstances that one can also find in Ecuador, a country that also developed a highly successful export industry of cut flowers.

It was decided that HORTIFLORA will be held for the 8th time in 2023, originally scheduled as a Biennial Trade Fair 2021. Because of Covid-19 the exhibition was rescheduled to 2023 and for this reason HORTIFLORA 2023 will take place next year from Wednesday March 8 to Friday March 10 again at the Millennium Hall, very close to the international airport.

With this venue it has found an excellent location to promote Ethiopia’s Floricultural & Horticultural Industries and able to show the world what it has to offer during HORTIFLORA 2023. The Expo will not only serve as a platform for exhibiting national and international suppliers who want to meet Ethiopian growers, but as well for exhibiting Ethiopian growers who want to meet international buyers of flowers and fresh produce!

Production of vegetables and fruits still takes place on a modest scale, but is momentarily growing rapidly as well. Therefore HORTIFLORA 2021 will also include these 2 horticulture sectors in its exhibitors & visitors profile. With the current available stand spaces, the trade fair has room to grow and allocate not only more and bigger sized stands, but as well exhibit more sectors that are important for the perishable export industry of Ethiopia.

We look forward seeing you at HORTIFLORA 2023.

With best regards,

HPP Ethiopia
Dick van Raamsdonk
General Director
Addis Ababa


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Wednesday March 8, 2023
10:00 a.m. - 06:00 p.m.
Thursday March 9, 2023
10:00 a.m. - 06:00 p.m.
Friday March 10, 2023
10:00 a.m. - 04:00 p.m.

Millennium Hall
Addis Ababa

HPP Worldwide
P.O. Box 625
1000 AP Amsterdam
Mrs. Patricia Peláez
Phone: +31-20-6622482

HPP Exhibitions Ethiopia
Miky Leland Road,
NB Business Center,
2nd floor No 203
Addis Ababa
Mrs. Mizan Solomon
Phone: +251-11-6620025
Phone: +251-911-021297

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