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IFTEX Is All About Connecting the Entire Flower Industry

Published: May 1, 2025

A platform presenting an opportunity for all in the industry to engage and share insights on boosting this key trade.

For more than ten years, the International Flower Trade Exhibition (IFTEX) has been—and continues to be—the premier and, perhaps, one of the most important events in the global floriculture and horticulture industries. Held annually in Nairobi, Kenya, IFTEX presents a dynamic platform for flower breeders, growers, exporters, importers, logistics, and virtually all other industry professionals to converge, collaborate, and celebrate the beauty of flowers.

This year is, certainly, no different! From June 3-5, 2025, this key international floral trade fair organized by HPP Exhibitions, will be taking place at the Oshwal Center in Nairobi, with the main intention of promoting flowers and chatting the way forward with regard to the latest developments in the floriculture industry, and the sustainability of the international cut flower industry. As always, it will also focus on the urgent need to address challenges affecting the industry in order to make a difference for the general floral sector.

Safeguarding the Sustainability and Well-Being of the Flower Industry
Notably, a unified and unequivocal message must be conveyed regarding the realities of cut flower cultivation and the sustainability issue. In recent times, the cut flower industry’s status appears at risk of muddling due to the absence of a collective response around specific issues, more so when it comes to the key issue of sustainability, which is often compounded by the proliferation of misinformation.

While a lot has already been done, the repercussions of this reputational challenge still need to be comprehensively and continually addressed, because there is a legitimate concern that if they are not, they may reach a critical point where it would be difficult for complete recovery—if not much is done to address the issue. As a result of that, what the global floriculture industry needs to do is to promptly rectify the issues, guaranteeing that the consumer is fully aware of the sustainability subject and how the industry is collectively addressing it by incorporating different mitigatory practices in their processes.

In view of that, IFTEX organizers, HPP Worldwide, who have more than 39 years of experience in organizing trade exhibitions all over the world, and have managed to successfully plan and implement more than 180 exhibitions across 35 countries, are playing an important role in safeguarding the well-being of this industry through their series of floral fairs.

During the floriculture trade fair and conference, there will therefore be various discussions on different topics, and being the big topic that it currently is, the sustainability of the industry will definitely be highlighted in the different segments of the fair. This is, particularly, given that the East African country is, after all, a giant in flower production and has continued to show its dedication to enhancing the flower industry’s sustainability through different approaches, mainly spearheaded by the Kenya Flower Council (KFC)

There, Still, Is a Growing Imperative for Sustainable Floriculture Practices
The cut flower industry faces a critical challenge, particularly in the context of sustainability. There has been misrepresentation of this industry, especially around this topic, and a lack of collective action threatens its status. Basically, an absence of a unified response puts the industry’s future in a difficult position.

Those attending the fair will, therefore, attain the knowledge of what it takes to successfully cultivate beautiful flowers as well as all the realities of cut flower sector, moreso the urgency in enhancing sustainable practices, the global impact of responsible flower trade, and why the global flower industry must, in togetherness, act fast to improve its good agricultural practices, and present a unified voice crucial for safeguarding the industry’s well-being.

Why IFTEX Matters and You Should Make a Point to Attend It
IFTEX provides a fertile ground for networking, knowledge exchange, and implementing floral business connections, partnerships, and transactions. At the conference, flower breeders, growers, wholesalers, and retailers have the opportunity to showcase their beautiful flowers, from the classic roses to other exotic and fascinating flower varieties, including Chrysanthemums, Gypsophila, Carnations, Cymbidiums, Hypericum, lilies, orchids, and a wide range of others.

Through the event, logistics players, exporters, and importers also have a platform to engage in and make trade deals that span continents, boosting the flower business across the world. Also, other industry professionals have the platform to discuss trends, innovations, and sustainable practices. Customers and flower enthusiasts, on the other hand, are afforded a firsthand opportunity to experience and appreciate all the beautiful flowers and plants grown anywhere across the world. Flowers, floriculture, and floristry are, after all, elements that go way beyond mere geographic boundaries. They connect people and enhance well-being.

Did You Experience IFTEX 2024? Expect More This Year!
A success by all means, the last IFTEX floral fair witnessed an overdose of floral beauty as well as events and campaigns that sought to promote the flower trade and the flower industry’s interconnectivity across the world. Leading players in the industry presented what they had to offer when one thinks of plants and flowers, and their production, cultivation, and delivery. All these activities summed up the fair as one of the best in recent years.

For the 2025 event, the belief is that the floral event will be much bigger and better than previous ones. Going by all indications, it promises nothing short of that! A lot more exhibitors, including breeders, growers, wholesalers, suppliers, and others in the industry, are expected to showcase the finest of their floral offerings and services they offer. And, there will also be discussions and interactions that will positively influence the flower industry.

As all pointers indicate, IFTEX 2025 is one worth making all the effort to attend. It will not just be your ordinary exhibition that celebrates the beauty of floriculture and its importance in different economies, but also how it influences floral artistry. Plus, there will be even more opportunities for engagement to strengthen the future of the global flower industry.

Source: Thursd.

 

 

 

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